• E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

  • May 22 2024
  • Length: 41 mins
  • Podcast

E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky cover art

E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

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  • Summary

  • Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.

    In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.

    We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.

    Mentioned Resources

    • Unbounce
    • PMM Camp
    • Kajabi


    Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
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