In the first episode of Experiment Zone, host AJ Davis interviews Jake, the co-founder and COO of GolfRoots. They discuss the mission behind GolfRoots to make golf more affordable, accessible, and sustainable by upcycling pre-owned golf clubs and offering them online directly to consumers. Jake shares insights about their wide-reaching target audience, mostly comprising young, male professionals seeking affordable golf equipment options. They tackle common customer confusions regarding product offerings, like the starter and full sets, and discuss operational challenges such as shipping.

Jake outlines the company's digital marketing strategies, highlighting their success in growing their social media presence on platforms like TikTok and Instagram. AJ and Jake delve into a conversion audit of the Golf Roots website, offering tangible digital marketing and website design strategies to improve user experience and conversion rates. AJ provides actionable advice on enhancing visibility, navigation, and conveying the brand's story more effectively to potential customers.

Connect with GolfRoots:

Instagram

TikTok

Facebook

YouTube

LinkedIn

Website

Connect with Experiment Zone:

Experiment Zone Website

Experiment Zone Resources

Produced by:

Social Chameleon