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In the third episode of our mini-series inspired by Whose Side Are You On? Disloyal Bonding and Strategic Lies, Bob & Jeremy continue their examination of deceptive business practices that manipulate customer loyalty – such as disloyal bonding and strategic lies.

Through insightful role-plays, they reveal real-world examples: a coffee shop falsely promoting recyclable materials, a tailor’s deceptive discount schemes, and a car service misleading customers with unnecessary software upgrades, showing that even major brands aren’t immune to dishonesty.

But it doesn’t end there. This episode also highlights the dangers of ignoring customer complaints, especially in cultures where feedback is scarce (like the UK). Bob and Jeremy show how this negligence can lead to financial losses and the breakdown of customer trust.

Don’t miss this engaging discussion as they gear up for the launch of Whose Side Are You On? on 1st October 2024. Pre-order your copy now on Amazon.co.uk! And stay tuned for the next episode in the series, where they’ll provide practical strategies for businesses to recognise these issues and retain loyal customers through exceptional service.

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Reality Training - Selling Certainty