March 23- Setting Up an Intentional Bio

Your social media bio is one of the first things your leads will see when they check you out. So it’s important to be intentional on what we put in there! Here are some tips on how to create a bio as a network marketer:

(Before we dive in, make sure you know the policies and restrictions of the company that you’re partnered with)

Remember these two rules:

1. Take out your company’s facebook page from your “About me” section. Because If someone looks at your profile and you direct them to your company’s page, you’ve automatically lost that lead. Again, you don’t work for that company. You’re an independent contractor that is partnered with them

2. Remove any external shopping links. You want to capture any leads, so the links that are in there should direct to your profile or personal website that is 100% yours.

Facebook

• On Facebook, you will have several lines of text in your bio. So don’t waste it by indicating in any way that you are a “rep.” You are trying to avoid making an impression to your leads that they’re only going to be sold to.

• Include your personal pillars. This is like your dating profile where people with similar interests can connect with you. (See my profile for an example of this https://www.facebook.com/abbyngarrison/ )

• You can add an optional power statement. For me, it’s something like, “I help women in network marketing show up authentically themselves.” You’re not trying to sell in your statement, but you make people understand what you do instead.

• You can change up your bios and add links to your current challenges, free training, events, etc.

• You can change your bio quarterly, as long as it’s aligned with you at the present.

Instagram

• On Instagram, There is one space for one link- and as a network marketer, that is dedicated only to your Facebook group or personal website.

• You bio should explain why your leads should stick around— what do they expect from your feed or what are you sharing? Is it a makeup tutorial? How to prepare meals as a busy mom? Whatever you share on your feed should show up in your bio

• Your highlight provides your audience an opportunity to see quickly what kind of content you share. So your highlights should include stuff that your bio and feed describes.

• Your highlights let people know what to expect

• Adding a few emojis is recommended, as long as it represents your authentic self. Don’t be afraid to play with it—but keep it simple!

If you need help creating your bio (and for other platforms,) reach out to me! If you have any questions, just shoot me a message!

Join our community https://www.facebook.com/groups/directsalesdonebetter 

Get all the updated info on what’s going on at https://www.directsalesdonebetter.com/

Check out Kate's group for more helpful graphic and social media resources: https://www.facebook.com/groups/bossbishlounge

Funnel to the next steps

Access the six-video series about Facebook growth on our DSDB Community

Be sure to hop on to the previous episodes where we figure out our personal pillars, then where we design our businesses on Facebook. Because now we’re going to talk about how are people going to get there!

Your Facebook group is your community where you ultimately build your brand, connections, and business. This is where your audience can ask questions, converse with fellow members, find products, search topics, see your posts, and so much more. This is YOUR community. So as a direct seller, your Facebook group is your end goal. Thus make sure to always get your audience to your Facebook group!

Before we proceed, let’s take note of brand consistency. It helps your audience find, resonate, and recognize your brand. This means having the same account name/handle, brand look, and vibes all across your social media platform so people can find and recognize you quickly. 

So how do you direct your audience on Instagram, Youtube, podcast, and other social media to your Facebook group?

> Utilize your account profile picture and cover photo to introduce your brand and direct people to your Facebook group. On the description of your photos, be sure to include the link to your group so interested people would immediately know where the next step is in connecting with you.

> Do NOT put your products or company name on your display photos because people would think that your main purpose is to sell them stuff. Again, you are more than just your company and products. You want people to connect with YOU and your brand.

> Updating your pictures once a month is recommended.

> If you want additional resources on how to create your profile and cover photos for business, go to my friend’s Kate’s Business Group!

> No matter what social media platform you use, you will have a bio. In here, you write who you are and your touch points to make connections with (aka your personal pillars.) 

> With that being said, you should not have your shopping or company links on your personal bio. Again, you don’t want your audience to feel like they are being sold to. We want genuine connections.

> You can add links to your other social media accounts or website, but make sure that your Facebook group is your priority and is on the top of the list.

> You can add emojis or different fonts, but remember you would want your business space to come across as professional and clean. (Unless being disorganized and abrasive is your branding)

> You can update your bio quarterly or as often as needed

> Whatever you post online, as long as it’s appropriate, be sure to add the link to your Facebook group in the description. Better if you can include your Facebook group in the video/photo content itself!

Your Facebook group is the space for you to hang out with your community, create relationships, and sell products. So take out the confusion and make it easy for your audience to know where to further connect with you. Now go ahead and update your funnels!

Join the Facebook Group: https://www.facebook.com/groups/directsalesdonebetter 

Kate’s Facebook Group: https://www.facebook.com/groups/bossbishlounge 

Kate’s Website: https://www.classybishkate.com/ 

Use code ABBYGARRISON for a discount on individual graphics packs or the Boss level of subscription services.

Now that you have figured out your personal pillars and community value from the last blog, we will now talk about how you can build your brand and grow your community!

Your brand is your space for connection. You know the feeling when you talk with another person about things that both of you are interested in? There’s an instant connection. And that’s how you want your Facebook group to feel like– a place where your members would feel calm and comfortable to be themselves.

And as an entrepreneur, you have to create that environment in your group in a way that’s authentic to you. Think of it as your own coffee shop that you are designing. How do you want it to look and feel like? What feels comfortable and inviting for you? What’s the vibe?  (Check out how to increase your online engagement.)

Write it all down, think of it as yours, and then apply it to your Facebook group. It is the same with your business. You get to choose the company you are partnered with, what your business offers, and what your community values are.

Here are a few tips for naming your group to help you get started!

• Do not include your company name
• Don’t name it as “VIP”
• Include your name
• Reference your personal pillars or community value

If you need more tips on how to grow your Facebook group, go check out the resources that we have for you in the DSDB community.

You could also sign up for the DSDB VIP Bootcamp! It’s a five week program where we discuss in detail and in more depth about how you can build your brand and your business’ community— specifically for you!

Every journey and business is different, so it’s okay to embrace what makes yours different.

Part of my vision to “explore” this year is to not just look at the destination, but also look at the small steps along the way.

Look at what’s around you in your journey. Notice how kids look at the world with wonder because we could learn from children’s excitement and curiosity when they try to figure life out. They love to see ‘it,’ and they love to share ‘it’ with others. I want you to do that for your life and business.

So what can you be excited about at this moment? What can spark your wonder that you can share with others?

VIP Bootcamp: https://direct-sales-done-better.mykajabi.com/offers/tz6iHbGG/checkout 

DSDB Facebook Group: https://www.facebook.com/groups/directsalesdonebetter 

Listen to the Podcast: https://directsalesdonebetter.libsyn.com/