Join England's first Destination Development Partnership as we unlock the untapped potential in North East England's visitor economy. With top tips, tricks and fascinating insight, we'll help you grow your business and make the region a great place to visit.

On each episode, we'll hear from tourism, hospitality and visitor economy trailblazers, who are poised to provide you with a wealth of knowledge and expertise, from deep diving into the latest visitor data to understanding how to make your business greener, more sustainable, inclusive and accessible.

Your host Jonny Chambers will grill these industry experts and help signpost North East visitor economy businesses to the right support, to help Destination North East England on its mission to double the value of the region's visitor economy by the end of the decade.

Destination North East England was established to unlock the untapped potential in North East England’s visitor economy. The region has ambitious plans to unlock untapped potential, aiming to double the size of our visitor economy by the end of the decade, whilst also positioning the region as a global leader in regenerative tourism and one of Europe’s most welcoming, accessible and inclusive destinations.

The North East was chosen to deliver the first-ever Destination Development Partnership pilot in England, receiving £2.25 million from national government.

It operates across all seven local authorities, working together to improve skills, develop products, work with travel trade, drive innovation, support business events and improve the accessibility and sustainability of the sector.

The pilot has been the catalyst for the development of a ten-year plan that will double the size of our visitor economy and position our region as a must-see destination, whilst attracting private investment and driving growth.

This is a regional collaboration and an incredible opportunity to unlock growth and the untapped potential in the North East of England by develop our regional eco-system and supporting industry.

Destination North East England is led by NewcastleGateshead Initiative on behalf of the region, working with delivery partners Visit Northumberland and Visit County Durham and in partnership with all seven local authorities.

NewcastleGateshead Initiative, Visit County Durham, and Visit Northumberland were the first organisations to be recognised by VisitEngland in a new national portfolio of strategic tourism bodies called Local Visitor Economy Partnerships (LVEPs). A Destination Development Partnership pilot is led by a LVEP, on behalf of a wider region and other LVEPs to create a programme of activity funded by DCMS and managed by national body VisitEngland to deliver the government's ambitions for the visitor economy at a regional level.

The region will act as a potential blueprint for the rest of England and help shape the future landscape of destination management organisations, delivering local economic growth through the visitor economy across the whole region.

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