• Customer Strategy: It’s Personal

  • Oct 9 2024
  • Length: 21 mins
  • Podcast

Customer Strategy: It’s Personal

Listen for free

View show details

  • Summary

  • Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI, Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.

    Learn More:

    Mark Abraham: https://on.bcg.com/3NdACFc

    Read Personalized: Customer Strategy in the Age of AI: https://on.bcg.com/3zVUEAN

    BCG on Personalization: https://on.bcg.com/4eRv1QK

    CEO Moments of Truth: https://on.bcg.com/TSWMoT



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show More Show Less
Management Economics
Show More Show Less
activate_samplebutton_t1

What listeners say about Customer Strategy: It’s Personal

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.