We’ve spent weeks deep-diving into the waters of HubSpot Content Hub from every conceivable angle, so that you understand how you can best harness its multimedia content, AI, brand voice, and CMS superpowers to attract and engage with the humans out there who desperately need your help.

But if you remember, dear HubSpotters, attracting and engaging are only two thirds of the HubSpot Flywheel that make growth magic for everyone possible. The other critical component is DELIGHT, particularly with your current customers. That's why I want you to take off your inbound hat for a moment and remember that, when we’re off the clock, we’re all consumers ourselves.

💥 Related HubSpot Resources:

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?

And you know what I freakin’ hate? That moment when I can feel myself leaving the sales team, and all the people who were bending over backward to earn my trust and my money … and being handed off to service delivery, where I now feel like nothing more than a number. Because a brand only cared about me until they got me to agree to become a customer. Big ick.

That’s why today’s conversation matters right?

We don’t want the humans we serve feeling that way. And since we first had conversations on this podcast about customer delight – what it is and who’s responsible for it (ep. 9) – and the HubSpot Service Hub (ep. 10), a lot has changed in terms of the tactics and tools we use to make DELIGHTION MAGIC.

Key Takeaways
Why is delight is so essential to the HubSpot Flywheel and the journey we take our customers on as they work with us?

• What do most inbound organizations (even the most well-meaning ones!) get wrong about what customer delight is and how to do it well?
• Spoiler alert! A lot of organizations think customer delight is keeping the customer from being angry. It goes beyond that. To quote one of my favorite movies, “The only difference between ordinary and extraordinary, is just that little bit extra.”
• What are the mindsets folks need to embrace and possess with HubSpot Service Hub?
• What are the new HubSpot Service Hub updates we're the most excited about?
• What are the HubSpot Service Hub BETAs we encourage others to check out?
• What are the best ways to stay on top of HubSpot Service Hub updates – or, quite frankly, any of the hubs? There are so many updates happening due to the expansive nature of HubSpot, that sometimes staying in the loop can feel impossible!

And so much more ...

Additional Resources

• Why Go HubSpot? Your Free Ultimate Business Growth Guide
• Why Go HubSpot Service Hub?
• What Is Customer Delight + Who Is Responsible?
• How Have Inbound + HubSpot Changed?