Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live.

Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your weekly rhythms, and ultimately define the lifestyle you lead.

In this episode, we'll explore:

• Shaping Your Perfect Business Schedule.
• Discovering What Drives You.
• When Things Don’t Feel Right
• Sorting Out Your Values
• Write Out Your Mission
• Look Up to Your Heroes.

Bringing It All Together: Finally, we'll wrap up by connecting the dots between your ideal times, your values, and your marketing efforts. It’s not just about thriving in business—it's about crafting a life that’s rewarding, balanced, and perfectly tailored to who you are.

Join me as we reframe the way we think about marketing—not just as a tool for business growth, but as a blueprint for building the very lifestyle we aspire to. Let's make sure that every post, every campaign, and every strategy is building towards a life you love living.

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads.

Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen content.

Today, we're exploring the ins and outs of evergreen content—your secret weapon for consistent sales and a relaxed marketing schedule.

In this episode, we dive into:

• The compelling reasons to adopt evergreen content
• The hidden risks of going all-in on evergreen
• Strategies to balance evergreen with the fresh stuff
• Smart ways to leverage evergreen content during your off times
• Tips for keeping your evergreen content fresh and effective

Join me as we work through how to make your content work smarter, not harder, and how to strategically use evergreen content to free up your time while keeping your audience engaged. Let’s get your content to stick around, —long after it’s posted.

Because really - is there ANYTHING more satisfying than not being online AND still getting those leads from your content?

I think not!

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience.

This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients!

I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories.

This is part two in this little series on storytelling.

In this episode we take a look at two other story frameworks you can use to tell stories, and give an example of both.

Stories get you the clients you need.

Stories help you be remembered

Stories can become part of your core marketing message

Stories are powerful

So let’s plan a story together.

(I’m taking a little break from Confident Content - to develop content for a future series here. I want to go deeper into subjects and topics I know you need. I’ll be back with a new series soon!)

In this episode we cover:

• Two simple storytelling models you can use to draw your ideal customers closer
• What you need to think about when creating your story
• How to use the same story in different formats
• What I’ve found by using the word “I’ when telling a story

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.