Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience.

This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients!

I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories to explain concepts to everyone fro two year olds to ninety year olds. And I love helping small business owners learn how to tell great stories.

This is part two in this little series on storytelling.

In this episode we take a look at two other story frameworks you can use to tell stories, and give an example of both.

Stories get you the clients you need.

Stories help you be remembered

Stories can become part of your core marketing message

Stories are powerful

So let’s plan a story together.

(I’m taking a little break from Confident Content - to develop content for a future series here. I want to go deeper into subjects and topics I know you need. I’ll be back with a new series soon!)

In this episode we cover:

• Two simple storytelling models you can use to draw your ideal customers closer
• What you need to think about when creating your story
• How to use the same story in different formats
• What I’ve found by using the word “I’ when telling a story

Important Links

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