• Collective Wisdom | Learn From the Best B2B Demand Gen Marketers

  • By: Demand Collective
  • Podcast

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Collective Wisdom | Learn From the Best B2B Demand Gen Marketers

By: Demand Collective
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  • Summary

  • Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do I run better paid ads? How do I report to my ELT? ... and more? We have answers.
    © 2024 Demand Collective
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Episodes
  • CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr

    CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr
    Apr 1 2024

    Welcome to another episode of Collective Wisdom by Demand Collective.


    I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price.


    Ben has over 13 years of Marketing experience. He focuses on crafting and implementing emerging, data-driven B2B marketing and GTM strategies, as well as technology and processes for fast-paced, high-growth companies.


    Ben's LinkedIn: https://www.linkedin.com/in/staleybw/

    Apply to join Demand Collective at demandcollective.io

    "The Demand Gen community you wish existed sooner."
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    43 mins
  • CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2

    CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2
    Feb 25 2024

    Welcome to another episode of Collective Wisdom by Demand Collective.


    Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth.


    Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Board Member to Women in Revenue. Her extensive experience in Demand Gen and Marketing Operations is demonstrated through 14 years of successful marketing roles.


    CS2's Website: https://www.cs2marketing.com/

    Apply to join Demand Collective at demandcollective.io

    "The Demand Gen community you wish existed sooner."
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    42 mins
  • CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

    CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial
    Jan 23 2024

    Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

    Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

    Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

    Apply to join Demand Collective at demandcollective.io

    "The Demand Gen community you wish existed sooner."
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    36 mins
Marketing Career Success Economics
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