Episodes

  • S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.

    S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
    Aug 1 2023
    Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simple hashtag can weave.
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    6 mins
  • S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse

    S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse
    Aug 1 2023
    In today's episode, we're going to explore the art of leveraging cultural and linguistic diversity to create a distinct personal brand. We'll discuss three primary strategies: leveraging your unique experience, fostering inclusivity, and bridging the gap through language. I'll share some real-life examples to show you how diversity can be your brand's most significant asset.
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    4 mins
  • S1 Ep392: Driving traffic to your website from Facebook

    S1 Ep392: Driving traffic to your website from Facebook
    Jul 30 2023
    Remember that golden era of web traffic when simply posting a link on your Facebook page would lead to a flood of visitors to your site? Well, things have changed a bit since then. But guess what? Facebook can still be an incredible traffic generator. How, you ask? Let's explore!
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    6 mins
  • S1 Ep391: LinkedIn Company Pages

    S1 Ep391: LinkedIn Company Pages
    Jul 29 2023
    Today, we're heading into the bustling realm of LinkedIn Company Pages. We'll discuss why a compelling 'About Us' section matters, how valuable content can engage your followers, and why monitoring analytics can guide your strategy. 
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    4 mins
  • S1 Ep386: How to use testimonials and reviews to build trust with your audience

    S1 Ep386: How to use testimonials and reviews to build trust with your audience
    Jul 28 2023
    Today, we're flipping through the pages of testimonials and reviews, powerful tools in building trust. We'll discuss how to collect effective testimonials, why showcasing them strategically matters, and how to handle negative reviews.
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    4 mins
  • S1 Ep390: The impact of AI and machine learning on digital marketing

    S1 Ep390: The impact of AI and machine learning on digital marketing
    Jul 27 2023
    Picture yourself as a sculptor. But instead of chiseling away at marble, you're harnessing the power of AI and machine learning to shape and refine your digital marketing strategies. Sounds exciting, doesn't it? So, what's the impact of AI and machine learning on digital marketing? Let's dig into it!
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    6 mins
  • S1 Ep389: The difference between Personal Brand and Corporate Brand

    S1 Ep389: The difference between Personal Brand and Corporate Brand
    Jul 26 2023
    Picture a bustling farmers market. One stall is a family-owned bakery with their grandmother's cookie recipe. Across the way, a well-known franchise is selling mass-produced pastries. Both are brands, but they're as different as apples and oranges. So, what sets a personal brand apart from a corporate brand? Let's find out!
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    6 mins
  • S1 Ep388: How can I use humor in my writing?

    S1 Ep388: How can I use humor in my writing?
    Jul 25 2023
    Imagine you're at a monotonous meeting, and then someone cracks a joke. Suddenly, the room lightens up, and everyone's engaged. That's the power of humor. So, how can you sprinkle this magical ingredient into your writing? Let's unravel the mystery!
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    5 mins