• Chris Woelfel Discusses Water Industry Insights and Flavor Innovations

  • Jun 13 2024
  • Length: 13 mins
  • Podcast

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Chris Woelfel Discusses Water Industry Insights and Flavor Innovations

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  • Summary

  • Join us as Chris Woelfel shares insights from his 29-year journey in the water industry, including his start at Beecher's Wesson and his extensive experience with brands like Evian and Chuck Norris Water. Chris delves into the complexities of entering the U.S. bottled water market, discussing 50-state compliance and the challenges faced by international brands. We also explore current trends and innovations in natural flavors, with a spotlight on botanicals and the importance of consumer education in this evolving sector.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.