Coaching & Mentoring -What's the Value?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Coaching and mentoring is made me, you know, probably one of the largest impacts I’ve had in my life, I mean when--I valued--you know, I played lots of sports when I was a kid, and I really valued my sports coaches you know they give me insights about myself, they give insights about the game I was playing and as I learned you know the game was just a microcosm of life. You know, the sport that I played, you know, prepared me well for the life that I had later on because, you know, sports taught me creative problem-solving in teamwork and influence and teaching others and learning that you can get there by yourself, so many good life lessons when I got into the business and when I was struggling the most I hired a business mentor who works with me for five years and I realized my god there’s you know there’s a whole skill here and I learned that you know having somebody look down or look across on what’s going on, I can’t see the whole picture and coaches help me two main things. One, I understand where my blind spots were, and two, there are time machines.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Discounting - Big Mistake! Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your way to market share because what you’ve done is you’ve trained your clientele to pay you that much, and there not all of a sudden gonna just want to hire you--you know, raise their fees and when you go to hire--get new clients you're going to--they’re gonna say “well can I speak to anyone you’ve work with before?” Great! You're gonna send them over to all your discount people,right? So come out right at the gate and charge what you're worth. Now you can have promotions, you can do specials, but you're not--don’t discount, discount is a big mistake.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Discounting - Big Mistake! Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m gonna start getting paid what I’m worth,” that’s a huge mistake I mean, if you think about it if Richard Branson or Oprah Winfrey decided to start a mentoring program they would not say “hey everyone, I’m thinking of starting a mentoring program, so but I’ve never done it before, never had once so for a special time, I’m gonna only charge half or a third of my rate”, you know yeah any shot when they do that. Here‘s what they would say, and here’s what I would recommend every one of your listeners uses, is when your--if you’re starting or launching your business or you watch the new product or offering, here’s your script okay, your script is; I’m making myself available to the market in a way I’ve never been available before. When I was in the corporate world, you couldn’t hire me unless you wanted to pay me 250 thousand or above, you know. And you don’t need me for all that time, but you would--you couldn’t even hire me if you wanted, so I am now making myself available to the market in a way that I could, or I’m making this product or this service or this access in a way that I’ve never made it available before.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.