Discounting - Big Mistake! Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Whether you’re 1 day in business or you’re 10 years in business or 100 years in business, that’s not the mark of your value. What is your mark of value? How much value are you bringing? What’s the return on investment that your clients are getting by working with you? if you work for an hour and you make 100,000 dollars, well, you can charge ten grand or 20 grand for that hour if you want. So don’t discount your way to market share because what you’ve done is you’ve trained your clientele to pay you that much, and there not all of a sudden gonna just want to hire you--you know, raise their fees and when you go to hire--get new clients you're going to--they’re gonna say “well can I speak to anyone you’ve work with before?” Great! You're gonna send them over to all your discount people,right? So come out right at the gate and charge what you're worth. Now you can have promotions, you can do specials, but you're not--don’t discount, discount is a big mistake.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.