AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..

Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is here to show you how AI for cannabis businesses can transform your operations and elevate your customer experiences both in-store and within your organization.

In this webinar, you'll gain a comprehensive understanding of AI's relevance and impact in the cannabis industry, exploring its growth potential and how other retail industries use AI to boost their businesses. Learn how AI-driven personalized recommendations, virtual budtenders, chatbots, inventory management, AI supported marketing strategies, and other tools that can improve your overall customer's experience, streamline operations, and improve security with AI-powered surveillance and age verification.

We'll guide you through implementing AI in your cannabis business, from identifying needs and choosing the right tools to integration, training, and measuring success.

‍

In this 60-minute webinar, you’ll discover:

• The top recommended AI Tools to use for cannabis businesses
• How to support personalized customer experiences, and data analysis using AI strategies.
• How AI can be used to reduce costs and streamline operational efficiencies

We are thrilled to share this journey into the world of AI with you. Integrating AI into your cannabis business isn't just about keeping up with the times—it's about leading the way to a more efficient, personalized, and secure future.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.

Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories.

During our 60 min episode, you’ll uncover:

• Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords.
• Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges.
• Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others’ posts, participating in LinkedIn groups, and responding to comments on your own content.
• Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach.
• Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals.

Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share.

During our 60-minute session, you’ll uncover:

• Effective techniques for building and maintaining a strong cannabis brand.
• How to pivot your product offerings in response to market changes.
• The secrets behind successful fighter brands and how to implement this strategy without cannibalizing your main brand.
• Comprehensive brand marketing strategies tailored for each stage of the customer journey.

You'll learn practical strategies to enhance brand awareness, drive customer loyalty, and achieve sustainable growth in the competitive cannabis industry. Join us and take the first step towards transforming your cannabis brand.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.

One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.

Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to more impactful, efficient, and effective ad campaigns.

Whether you’re new to lookalike audiences or looking to enhance your existing data and audience targeting strategies, you will walk away from this webinar with valuable data insights and the ability to forge deeper connections with new customers, setting the stage for sustained growth and more successful cannabis advertising campaigns.

During our 60-minute webinar, you’ll discover:

• What are lookalike audiences, and how are they created?
• How to build your ideal seed audience
• Best practices for creating compliant lookalike audiences
• How to layer lookalike audiences with other targeting strategies for improved advertising ROAS.

It only takes one hour to invest in your future! Watch the webinar and say goodbye to inefficient audience targeting.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.

Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?

• Increase store visits and sales by serving ads tailored to audiences interested in your products that live or work near your retail location.
• Boost short-term revenue and connect with cannabis tourists visiting your town from across the nation.
• Retarget consumers nationwide using look-back audiences of cannabis enthusiasts who attended a conference, sporting event, or music festival.

We’ll discuss these topics and more with Ted Montanus, Vice President of Global Strategy at MediaJel in our upcoming webinar. Ted is an experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales, he also provides expert consulting services in retail and media.

Join us for an engaging webinar where we’ll delve into the incredible world of location-based cannabis marketing and the targeting and messaging possibilities available using geo-targeted technology.

During our 60-minute webinar, you’ll discover:

• The differences between geofencing and geoframing, plus campaign strategies that increase revenue.
• Radius Targeting, Competitor Targeting, and Landmark Targeting strategies and the enticing offers we recommend using.
• How to create finely tuned audience segments by combining location data with demographic insights to ensure messages resonate.

In an era where personalization is paramount, learn to engage with consumers ready to purchase using messaging tailored to their geographical location and browsing behavior. Save your spot, and we’ll show you how!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data.

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:

• Secrets for driving brand awareness and loyalty through direct mail initiatives.
• Launch a multi-channel marketing strategy that spans direct mail to digital.
• Don’t make these direct mail marketing mistakes – we’ll dish the details

Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind.

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful.

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience.

During the webinar, you will learn:

• What customer data enrichment is, and why it is important
• How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
• How to select and vet data enrichment companies and tips for determining data quality

Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?

The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.

In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.

During the webinar, you will learn:

• How to build deeper relationships with your audience segments and propel them to purchase
• Top KPIs to track for optimizing your MOF cannabis marketing strategy
• Where most cannabis businesses fail in what is mid-funnel marketing
• Advertising tips for retargeting customers who have engaged with your content

Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?

The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.

So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/