Crafting a compelling elevator pitch is essential for any communication strategy. It is the foundation for making a lasting impression and hooking your audience in the first few seconds.

An elevator pitch is a concise and compelling snapshot of your business, who you are, and what you do. It should be conversational and memorable, avoiding jargon and using language that you would use in a casual conversation.

The elevator pitch should emphasize your value proposition to your ideal clients and can include a hook, a personal story, and a call to action. It is important to practice and refine your elevator pitch to make it short, clear, and impactful.

Download your ⁠Elevator Pitch Prompts worksheet

Keywords: elevator pitch, communication strategy, first impression, hook, value proposition, memorable, jargon, conversational, personal story, call to action

Takeaways

• Crafting a compelling elevator pitch is essential for making a lasting impression and hooking your audience in the first few seconds.
• An elevator pitch should be concise, conversational, and memorable, avoiding jargon and using language that you would use in a casual conversation.
• Emphasize your value proposition to your ideal clients and include a hook, a personal story, and a call to action in your elevator pitch.
• Practice and refine your elevator pitch to make it short, clear, and impactful.

Sound Bites

• "Elevator pitches don't get enough attention. They often get a bad rap."
• "Think of your elevator pitch as a concise and compelling snapshot of your business, who you are, what you do."
• "When you're nailing your elevator pitch, you're not just selling your business. You're framing your story."

Connect with Shirlee

• ⁠Watch on YouTube⁠

• ⁠Follow on Instagram⁠

• ⁠Follow/Connect on LinkedIn⁠

• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠

• ⁠Join Camera Confident Academy⁠

In her inaugural episode, Shirlee lays out the three main pillars of the show: What to say, how to say it, and how to create buzz. These are the fundamentals of getting visible in 2024 for any successful business, speaker or thought leader.

Connect with Shirlee

• Watch on YouTube
• Follow on Instagram
• Follow/Connect on LinkedIn
• Attend Shirlee's next free training - DM the word VISIBLE on Instagram!
• Join Camera Confident Academy

COMING SOON!

I’m Shirlee Engel, former TV journalist turned creative entrepreneur.

I scaled my first business to six figures in the first year by getting VISIBLE.

I landed TV, podcast, and stage opportunities, quickly building my credibility and attracting clients in a brand-new industry where I was a NOBODY.

Now, I’m on a mission to help entrepreneurs like you do the same.

Master what to say. How to say it, and how to create buzz for your brand.

Whether you’re hitting record for the first time or trying to land major media opportunities, Camera Confident is for you…Sizzle on screen and stage, attract more clients, and bring in more cash so you can live life your way.

Connect with Shirlee

• ⁠Watch on YouTube⁠
• ⁠Follow on Instagram⁠
• ⁠Follow/Connect on LinkedIn⁠
• Attend Shirlee's next free training - DM the word VISIBLE on ⁠Instagram!⁠
• ⁠Join Camera Confident Academy⁠