Your private practice is doing really well, you’ve maximized the number of patients your providers can see in your current location… What's next? For many CEOs, this is when they start thinking about opening another location. I have managed 21 private practice locations, and I’ve been up close and personal with what makes another location work… and what doesn't. In this episode, I’m sharing how to know that a second (or third or fourth!) location is right for you, what to make sure you have in place for a successful opening, and what you can learn from my experience.

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Listen to Ep. 11 - Is Your Team an Asset or a Liability?

Some key takeaways from this episode include:

• How to figure out if another location is the right next step

• Auditing the systems that will make or break your next location

• What it’s really like to manage the operations for a second location

• My real-life example of opening a new location that failed…

• Brandy’s unexpected approach to getting clarity on your next location

• The importance of leaning on your partnerships as your grow

• Challenges that could arise for niche or specialty practices

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Sometimes our own biggest obstacle is ourselves. Limiting beliefs, biases, and lack of clarity can keep us from realizing our dreams and reaching our goals. This week, we’re talking about unapologetic success and how to embrace the abundance you deserve. To dive into this topic, we’re talking to the woman who literally wrote the book on it.

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Shawniel Chamanlal has over fifteen years of clinical expertise in psychology and social work. She’s an award-winning therapist with work published and featured in multiple media outlets. Her journey has led her to understand that success is not always linear and isn’t embarked upon alone. That experience is pulled together in her book Unapologetic Success: How to dream beyond your limits and unlock fulfillment in all areas of life.

Connect with Shawniel:

• Website

• Instagram

• Facebook

• LinkedIn

• Order Unapologetic Success

Some key takeaways from this episode include:

• How Shawniel went from dreaming of a practice to owning one

• The secret to manifesting as a means of goal setting

• What faith and goal setting have in common

• What it’s really like to release limiting beliefs about yourself

• What Shawniel really thinks about tying a goal to your identity

• A peek into how women and people of color limit ourselves

• The real, behind-the-scenes of trusting the process of your success

• Shawniel’s unexpected perspective on releasing the “how”

• How to find alignment between your goals and actions

• What you can do right now to better understand what’s holding you back

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

As we advance through practice ownership, sometimes we forget to take it back to the tried-and-true basics. I’m talking about having conversations with your community to build a referral network. If your first thought is, “But I don’t have time to network!” Yes you do - you need to make time. This one simple tactic is critical for bringing in new patients and supporting your financial growth. In this episode, we’re talking about the ins and outs of building your referral network and the impact it can have on your practice.

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Watch Ep. 71: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Moves

• My (completely free!) Freedom Formula Workshop

Some key takeaways from this episode include:

• The secret to marketing success lies in the simplest tasks

• Where your teammates may have leverage that you don’t

• What it’s really like to leverage your team to grow your referral network

• What Brandy really thinks about the importance of referral networks

• A peek into effectively engaging your network

• The real, behind-the-scenes of nurturing important relationships

• Brandy’s unexpected take on going back to basics

• How to delegate community work to focus on your $10,000 tasks

• What you can do right now to re-engage your community

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

“Oh, I don’t want to bother them!” Have you found yourself or an employee use this phrase to escape following up with a client? We’ve all been there and it’s time to shake the feeling. Sales systems are critical not only for your practice but for the health and well-being of your clients. Today we’re talking about the stages of marketing that can help you attract more clients, engage and nurture those relationships, and keep them coming back for more.

Resources mentioned:

• Ep. 31 - Marketing Conversations You and Your Team Need to Have to Keep Your Money Coming in the Door

• Ep. 68 - How a Luxury Brand Can Help You Elevate Your Practice

• Ep. 71 - $10,000 Tasks

Some key takeaways from this episode include:

• The secret to building a patient pipeline

• What your sales and your clients’ health have in common

• What it’s really like to build a community around your practice

• What Brandy really thinks about getting reminders from her providers

• A peek into how to get the marketing work done without burning out

• The real, behind-the-scenes of following up effectively

• Brandy’s unexpected perspective on sales and why yours are important

• How to identify when you’re on the verge of losing engagement

• What you can do right now to to better understand your clients

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Every patient or client has a Lifetime Value (LTV) for your practice. Whether they’ve come in once or regularly for years, patients each have an LTV that you can influence to increase revenue without hustling for sales. This week, we’re talking about how to increase and leverage LTV and ways you can keep your patients engaged. We’re getting creative with it, too, because LTV is not just gained through countless office visits. Listen in on all the ways you can increase client satisfaction, build community among your clients, and so much more!

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.

Resources mentioned:

• The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld and Rob Markey

Some key takeaways from this episode include:

• The real, behind-the-scenes of integrating LTV into practice operations

• The secret to keeping revenue sustainable includes LTV

• What LTV and practice sustainability have in common

• What it’s really like to get honest feedback from patients and clients

• What Brandy really thinks about engaging new patients vs. existing patients

• A peek into how client feedback can lead to increased LTV

• Brandy’s unexpected perspective on bringing patients together

• How to re-engage existing patients to keep them coming back

• What you can do right now to build community among your clients

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

There are a lot of valid feelings coming up for my community, particularly for women of color, since Trump was inaugurated as president this month. If you’ve been feeling overwhelmed and defeated, I recorded this episode just for you. My goal every day of my business, but especially over the next four years, is to be a resource to my community and a source of positivity and optimism for everyone I’m interacting with. In this episode, I’m sharing the four things I encourage you to do intentionally over the next four years to foster change and impact through how you show up in your business.

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• USA TODAY: Comparing Trump’s Day 1 executive orders to past presidents

• Small Business Administration

Some key takeaways from this episode include:

• Why hope needs to stay at the forefront

• How I intend to show up as a leader in this season

• Things to keep in mind as you’re constantly seeing the news headlines

• Protecting your emotional and mental well-being first

• How the business landscape and economy could change in the next four years

• Why it’s critical to look at the economy from the lens of your patients

• The secret to taking care of your team in this season (psst: it’s not commiserating!)

• How continuing to show up in your business is going to make the biggest impact

• Why finding community with other business owners is more important than ever

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

What happens when you realize most of your team isn’t working out? Whether it’s culture, competency, finances, or even energy, sometimes we have to let teammates go. Now, do you have to fire your whole team at once? No. But can you? Yes. This week we’re talking about how to make vital changes at your practice as gracefully as possible to ensure the longevity and sustainability of your business. Take a deep breath and let’s unpack all of the options together.

➡️ Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

➡️ The Freedom Formula: Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you.

Resources mentioned:

• Ep. 63 - How to Implement a Bonus Structure for Your Team

Some key takeaways from this episode include:

• How Brandy managed to overhaul her entire team

• The secret to building a practice that can withstand the test of time

• What to do when an employee isn’t working out, but you need their job done

• What it’s really like to reward employees on their terms

• What Brandy really thinks about effective compensation models

• A peek into the different conversations around hiring and firing

• The real, behind-the-scenes of letting an employee go

• Brandy’s unexpected perspective on profit and sustainability

• How to cover all of your bases when looking to let someone go

• What you can do right now to prepare for potential layoffs

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

We talk about branding a lot as business owners, and for good reason! Branding helps you stand out from your competition, communicate your values, and increase revenue through visibility. As an established private practice owner, it’s crucial to think about your practice’s brand and your personal brand. In this episode, I dive into the differences and overlapping elements between a personal brand and a business brand, and how you can leverage both to make more money.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Listen to Episode 71: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Tasks

Some key takeaways from this episode include:

• What you can do right now to start up your personal brand

• The secret to getting marketing to become a $10,000 task

• What your practice vision and personal brand have in common

• What it’s really like to show up authentically in public

• What Brandy really thinks about completely separate personal brands

• A peek into how you can use your expertise to your brand’s advantage

• The real, behind-the-scenes of growing a marketing team

• Brandy’s unexpected perspective on your brand not being for everyone

• How to pull from what you enjoy to enhance your personal brand

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program