In the healthcare and private practice industry, it can be a daily struggle to find a balance between the heart of purpose-driven work and ensuring your business is profitable and successful. Sometimes we have to remember that it is not only okay for your business to profit, but necessary! That doesn’t mean our business mission and vision isn’t providing a critical service to our community.

To help us unpack this, we are chatting with Monique Castro this week. With over 17 years of experience, Monique is the founder of Indigenous Circle of Wellness. The practice serves the indigenous community by providing mental health providers and resources directly by and for the tribes and indigenous communities nationwide. As an indigenous woman herself, Monique has invested in her community while also honoring the importance and sustainability of her practice.

Resources mentioned:

• Indigenous Circle of Wellness website

• Indigenous Circle of Wellness Instagram

• Monique Castro Instagram

Some key takeaways from this episode include:

• How Monique integrates her indigenous values into her practice

• The real, behind-the-scenes of how profit keeps your practice sustainable

• How to prioritize alignment in your business plan

• Monique’s unexpected perspective on service to community

• The secret to authentic relationship-building

• What it’s really like to serve your community through your business

• What Monique really thinks about the value of experience

• A peek into how to support clients who cannot afford your services

• How you can break free from limiting beliefs about healthcare and low pay

• What you can do right now to make sure your practice is ready to grow

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well.

Resources mentioned:

• American Association for Professional Coders (AAPC)

Some key takeaways from this episode include:

• Permission to build a practice that pays you what you deserve

• Using data to find a payment model that’s right for your practice

• Leveraging creative avenues to maximize your payment model

• How partnership and collaborations may help you with your practice revenue

• Getting credentials to accept insurance (and when to hire someone to help you apply)

• The truth behind affiliate marketing and when they make the most sense for you

• Why focus is the core of every dollar your practice makes

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

If last week’s episode about Amazon’s new healthcare membership model got you thinking about switching things up in your private practice, this episode is for you! Today, I’m digging a little deeper into the “how” of implementing a membership model into your practice. From types of membership models, to leveraging insurance, to protecting yourself if people don’t use their membership, this episode covers everything you need to know to build a profitable membership model for your business.

Resources mentioned:

• Listen to Ep. 59 - What We Can Learn From Amazon’s New Healthcare Services

Some key takeaways from this episode include:

• How to know if it’s time to change things up with your business model

• How memberships can help you scale your business without needing more team members

• The two types of membership models and benefits of both

• Monetizing same-day bookings and VIP services

• How to price your package-based membership profitably

• Steps to take to protect your business if someone doesn’t utilize a membership they’re auto-paying for

• Why many memberships are purposefully priced on the lower end

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Is your team prepared to keep patients and clients coming into the practice? In today's healthcare space, your team have to be comfortable and confident with having the right kind of marketing conversations. Money can be made, or lost in the details of these conversations. As your practice continues to grow it's important to make sure you're intentional with the way you train your admin, clinical and providers to market your practice both externally and internally.

If "selling" makes you, or your team uncomfortable. This is the episode for you!

What you’ll learn from this episode:

• The two types of marketing you need to be implement inside your practice today

• How to make sure your team is well equipped to talk to potential objections that can help your clients and patients make a buying a decision

• The importance of why you and your team need to understand the nuances of marketing (outside of posting on social media, networking, or other marketing tactics)

• How to build excitement around the services your practice provides internally & externally to keep clients and patients coming back to your practice

• The positive impact strategic marketing will have on your practice's patient care and bottom line (YES! you can take great care of your patients and clients and still make money!)

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Sweat equity matters when building and running a business. Part of your job as a leader is to invest in what is going to propel your business ahead. Enter the $10,000 task. Busy work - AKA $10 tasks - may be satisfying, but they could also be leading you straight to a burnout, without the revenue results to show for it! In this episode, we dig into why and how you should dive into those big ideas and projects that will take your practice - and your leadership - to the next level.

⏰ Want to get back 10 hours in your week to focus on those $10,000 tasks? Download my free CEO Time Management & Time Study Guide today!

Some key takeaways from this episode include:

• The secret to identifying what is and is not a $10,000 task

• What to do when you realize you’ve been doing $5 and $10 tasks

• What it’s really like to acknowledge the value (and price) of sweat equity

• Brandy’s unexpected perspective on burnout

• How to prioritize maximizing your practice’s impact

• The real behind-the-scenes of what a CEO should prioritize daily

• Why Brandy thinks a strong practice can enhance your personal life, not detract from it

• What you can do right now to move on from $5 and $10 tasks

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

The point of a business is to make a profit, but what do we do when financial goals and strategies start to get complicated? The answer: we build a financial team. In this episode, Brandy is joined by Carla Titus, fractional CFO and Founder of Wealth & Worth Within, to dive into the details of why your financial team and strategy are key to your practice’s success. We cover all things money, from the importance of a basic budget to hiring a CFO for long-term planning.

With 17 years of experience in corporate financial strategy, Carla Titus is just the person you need when your practice needs a plan. As the CEO and Founder of Wealth & Worth Within, Carla and her team help companies map out their financial goals from the basics of bookkeeping all the way to long-term financial strategies like hiring, expansion, profit-sharing, and more.

Connect with Carla and Wealth & Worth Within:

• Website

• LinkedIn

• Instagram

• Subscribe to their Newsletter

Some key takeaways from this episode include:

• A peek into why money is hard for so many of us to manage and digest

• What it really looks like to correct your financial mistakes

• How to infuse intention into all of your financial planning

• The secret to realistically leveraging goals and metrics

• What Carla really thinks about “Profit First” (and why it might be time to graduate from it)

• What co-pilots and your financial team should have in common

• The behind the scenes of a CFO’s role and why you need one

• Carla’s unexpected perspective on accountability and team turnover

• What you can do right now to prepare for 2025

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

In every business journey, we hit periods of financial anxiety. If you start feeling desperate about money, today’s episode is a crash course in righting the ship. Take a deep breath and remember that it’s okay to have emotions come up that are tied to money. We just have to take action with a clear head and a long-term mindset.

Some key takeaways from this episode include:

• A peek into three anxious mindsets around money

• The secret to digging deep to find where your financial anxiety comes from

• Brandy’s unexpected perspective on using debt to alleviate stress

• How to ask for help when the desperation kicks in

• Why your intentions matter when making financial decisions

• What you can do to set up a foundation for healthy financial maintenance

• How marketing and financial security go hand-in-hand

• What it’s really like to sustainably fix your finances (hint: there is no “quick fix”)

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Taking time to connect with and hear from your team is a critical part of practice ownership. For those of you with teams and practitioners, getting feedback and taking time to bond can elevate your practice to the next level. In this episode, we’re talking through seven steps you can use to plan your next company retreat. Be sure to download the full guide for free here!

Resources mentioned:

• 7-Step Practice Planning Retreat Guide

Some key takeaways from this episode include:

• Why team retreats are the secret sauce to company culture and success

• The real behind-the-scenes of planning an effective event

• A peek into effective goal setting as a team

• How to prepare your team for effective engagement

• Which pillars are important to put at the center of your retreat

• The difference between a team with strong buy-in and a disconnected one

• Brandy’s unexpected take on where to host your retreat

• What you can do right now to start planning next year’s retreat

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program