In the healthcare and private practice industry, it can be a daily struggle to find a balance between the heart of purpose-driven work and ensuring your business is profitable and successful. Sometimes we have to remember that it is not only okay for your business to profit, but necessary! That doesn’t mean our business mission and vision isn’t providing a critical service to our community.

To help us unpack this, we are chatting with Monique Castro this week. With over 17 years of experience, Monique is the founder of Indigenous Circle of Wellness. The practice serves the indigenous community by providing mental health providers and resources directly by and for the tribes and indigenous communities nationwide. As an indigenous woman herself, Monique has invested in her community while also honoring the importance and sustainability of her practice.

Resources mentioned:

• Indigenous Circle of Wellness website

• Indigenous Circle of Wellness Instagram

• Monique Castro Instagram

Some key takeaways from this episode include:

• How Monique integrates her indigenous values into her practice

• The real, behind-the-scenes of how profit keeps your practice sustainable

• How to prioritize alignment in your business plan

• Monique’s unexpected perspective on service to community

• The secret to authentic relationship-building

• What it’s really like to serve your community through your business

• What Monique really thinks about the value of experience

• A peek into how to support clients who cannot afford your services

• How you can break free from limiting beliefs about healthcare and low pay

• What you can do right now to make sure your practice is ready to grow

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well.

Resources mentioned:

• American Association for Professional Coders (AAPC)

Some key takeaways from this episode include:

• Permission to build a practice that pays you what you deserve

• Using data to find a payment model that’s right for your practice

• Leveraging creative avenues to maximize your payment model

• How partnership and collaborations may help you with your practice revenue

• Getting credentials to accept insurance (and when to hire someone to help you apply)

• The truth behind affiliate marketing and when they make the most sense for you

• Why focus is the core of every dollar your practice makes

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

If last week’s episode about Amazon’s new healthcare membership model got you thinking about switching things up in your private practice, this episode is for you! Today, I’m digging a little deeper into the “how” of implementing a membership model into your practice. From types of membership models, to leveraging insurance, to protecting yourself if people don’t use their membership, this episode covers everything you need to know to build a profitable membership model for your business.

Resources mentioned:

• Listen to Ep. 59 - What We Can Learn From Amazon’s New Healthcare Services

Some key takeaways from this episode include:

• How to know if it’s time to change things up with your business model

• How memberships can help you scale your business without needing more team members

• The two types of membership models and benefits of both

• Monetizing same-day bookings and VIP services

• How to price your package-based membership profitably

• Steps to take to protect your business if someone doesn’t utilize a membership they’re auto-paying for

• Why many memberships are purposefully priced on the lower end

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program