Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is to blame.

The conversation takes an unexpected turn as they share surprising insights from other industries and discuss how architects can reclaim control over their fees. You’ll hear personal stories, bold opinions, and practical ideas for building a business that supports creativity and financial stability.

This episode isn’t just about diagnosing the problem—it’s about finding solutions. Tune in for a mix of humor, inspiration, and actionable advice to transform how you think about architecture and business.

• Why some architects thrive while others struggle—and what makes the difference.
• A shocking story about fees that might change how you approach clients.
• The unexpected lessons architects can learn from unlikely industries.
• A powerful concept to help you take control of your business destiny.

► Transcription: https://otter.ai/u/4saCknAlrWf0N-_mSKEEneG1NWE?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK’s leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innovative approaches that have not only shaped his career but also transformed the future of architectural education and practice.

Gain insights into Ryder’s groundbreaking apprenticeship program and hear Peter’s unique perspective on navigating architectural career paths. He discusses the balance between creativity and practicality, and the evolving expectations of leadership in architecture.

• The surprising way ancient languages helped shape Peter's architectural career.
• How Ryder Architecture turned a challenge into an innovative educational model.
• Why understanding business is crucial for architects—and how Ryder tackles it.
• A fresh take on the role of design constraints in fostering creativity.

To learn more about Peter, visit his:

Website: www.ryderarchitecture.com

LinkedIn: https://www.linkedin.com/in/peter-barker-6291a917/

Instagram: https://www.instagram.com/ryderarchitecture/?hl=en-gb

Twitter: https://twitter.com/Ryder1953?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

► Transcription: https://otter.ai/u/pkZtQ5Q_RuHCGntNoQkiUrlL-ng?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this thought-provoking episode, Rion Willard dives into the pressing challenges architects face today. He explores how low salaries, fierce competition, and fee undercutting are reshaping the profession. Can regulation solve these problems—or does it introduce new ones? Rion’s insights challenge traditional thinking and inspire fresh perspectives.

Discover how architects can break free from a reliance on outdated strategies. Rion shares alternative approaches to raising fees, increasing profits, and thriving in today’s competitive market. Whether you’re a firm owner or an aspiring architect, this episode offers eye-opening strategies you won’t want to miss.

• Why relying on regulation might hurt architects more than it helps.
• The surprising link between marketing and the fees you charge.
• How some architects are breaking free from the low-fee trap with innovative solutions.
• What is one unexpected skill every architect should master to thrive financially?

► Transcription: https://otter.ai/u/YNQT3QWjsOVfRJ6DVT1zDQoJkvc?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business.

Discover why podcasting is more than just a marketing tool—it’s a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials.

This conversation is packed with insights that might change how you approach content creation forever.

• The surprising way a podcast can improve your negotiating power with clients.
• Why “friendly faces” are key to launching a podcast that thrives.
• The critical mistake most podcasters make in the first two minutes—and how to avoid it.
• How one architecture firm used a unique podcast strategy to showcase their designs like never before.

To learn more about John, visit his:

LinkedIn: https://www.linkedin.com/in/johntyreman/

Twitter: https://twitter.com/John_Tyreman

► Transcription: https://otter.ai/u/lOPIfIWFXIvW_881hdGi_z9kjoQ?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key to raising fees and creating lasting client relationships.

Paul uncovers surprising parallels between architecture and consumer goods, offering fresh perspectives on marketing and client engagement. He challenges conventional thinking, revealing ways architects can position their services to inspire passion and build trust.

This conversation will leave you rethinking how emotion drives architectural success and inspire you to see your practice—and your clients—in a new way.

• Why your favorite ready meal has everything to do with architecture
• The secret emotional driver behind sustainability that no one talks about
• What modernist buildings lack—and how to bring it back
• A surprising lesson from high-end chocolate brands

To learn more about Paul, visit his:

Website: https://agencypsi.com/

LinkedIn: https://www.linkedin.com/in/pauliddon/

Book:

https://www.ribabooks.com/blueprints-for-the-soul-why-we-need-emotion-in-architecture_9781915722386

https://www.amazon.co.uk/Blueprints-Soul-need-emotion-architecture/dp/1915722381

► Transcription: https://otter.ai/u/9WVNO8qdLQ3eU3HAm4HFjwle66c?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this fascinating episode, host Rion Willard sits down with Paul Iddon, founder of Agency PSI, to explore the powerful intersection of architecture, marketing, and psychology. With over 22 years in architecture and another 22 in branding, Paul shares how architects can rethink their positioning, fees, and salaries. This conversation offers a fresh perspective on overcoming the challenges architects face and how to unlock greater value in their work.

Paul reveals strategies to help architects stand out in competitive markets, using insights from behavioral economics and marketing psychology. He challenges traditional ideas and offers actionable advice that could change how you approach your business. Whether you’re a sole practitioner or running a firm, this episode delivers wisdom you can’t afford to miss.

• How psychology and storytelling can transform the way architects are valued.
• The surprising key to charging higher fees without losing clients.
• A radical perspective on the future of architectural education and practice.
• The hidden opportunity most architects overlook is to boost their income.
  
  

To learn more about Paul, visit his:

Website: https://agencypsi.com/

LinkedIn: https://www.linkedin.com/in/pauliddon/

Book:

https://www.ribabooks.com/blueprints-for-the-soul-why-we-need-emotion-in-architecture_9781915722386

https://www.amazon.co.uk/Blueprints-Soul-need-emotion-architecture/dp/1915722381

► Transcription: https://otter.ai/u/m7DTJUWE1yklkFyfquw5d_Zpt44?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode of Business of Architecture, Enoch Sears dives into a game-changing concept for small firm owners: working on your business instead of just in it. He shares a powerful framework to help you shift your mindset, tackle challenges, and build systems that lead to more freedom, fulfillment, and profit. Along the way, Enoch explores surprising strategies for creating a thriving practice and shares insights from coaching calls with real architects.

You’ll also hear about a key approach that transforms hiring struggles into opportunities for growth. Discover the untapped potential in your daily decisions and why most firm owners miss a crucial step to consistent success. Plus, learn how AI tools are reshaping the way architects grow their businesses.

• The biggest mistake architects make when hiring their first team member.
• A hidden approach to growing your practice while reducing stress.
• The one question every architect should ask about their business.
• How AI is being used to reveal behind-the-scenes solutions to common struggles.

► Transcription: https://otter.ai/u/iKw8no23Mo7bCzXigVOtdT5PeJI?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!

In this episode of the Business of Architecture podcast, Rion Willard sits down with Colin Davis and Suzanne Davenport of Studio Partington for part two of their conversation on sustainable design and retrofitting. Listen as they explore real-world stories about tackling outdated housing stock, collaborating with local authorities, and creating innovative solutions for energy efficiency—all while navigating complex procurement processes. This engaging discussion sheds light on the untapped potential of retrofitting and how architects can lead transformative projects.

Discover how Davis and Davenport’s experiences reveal the intricate balance between energy goals, resident needs, and design practicality. They also share candid insights into overcoming challenges in software decisions, working with tight budgets, and collaborating with residents to shape better communities.

• The surprising connection between retrofitting and community transformation.
• A bold strategy for tackling procurement roadblocks in architecture.
• Why one controversial software decision turned into a success story.
• An innovative approach that could redefine housing projects for generations.

To learn more about Colin & Suzanne, visit their:

Website:https://www.studiopartington.co.uk/

LinkedIn: https://www.linkedin.com/company/10994735/admin/

Instagram: https://www.instagram.com/studiopartington/

Resource Website: www.recognisedconstructiondetails.co.uk

► Transcription: https://otter.ai/u/GshhUuwLa7SsuU-HA1hThzpDMrk?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Carpe Diem!