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Welcome to the latest episode of the Bulletproof Entrepreneur - a podcast for founders, owners and aspiring entrepreneurs.

As anyone in business knows, things are tough out there. Inflation is driving up the costs of everything, including staff wages, rent, and supplies.

Tax is at its highest level in 70 years and is about to rise further. The money in your company's bank account is receiving a very modest return—and even that’s subject to tax!

I don’t know about you, but as a business owner myself, things feel a bit off—not quite right—and I wanted to learn more.

That took me to a short video called What's The Problem?, which is currently going viral online.

The video explains in easy-to-understand terms the problems the economy faces and the challenges for everyone, especially those trying to grow a company.

So, I was delighted when Joe Bryan, the film's creator, agreed to appear on the podcast, share the story, and explain why understanding it is essential.

Joe explains that our current monetary system is broken. We all experience this through constantly rising costs, which are a form of hidden tax when the pound in your pocket buys you less every year.

He outlines some of the biggest challenges faced by entrepreneurs as they try to build a business and succeed in an increasingly difficult economic environment.

He clearly outlines the solution and the precise steps you should take to protect your interests.

This is not a conversation about Bitcoin - it’s an invitation to learn more about the current economic model we all live in and decide how you want to protect yourself and your business.

It was a truly fascinating conversation and I know you're going to take a lot from it.

Don’t forget to sign up for my newsletter, where I take a deeper dive into all things business, wealth building and entrepreneurship - available at www.bulletproofentrepreneur.net

Links:

https://www.youtube.com/watch?v=YtFOxNbmD38

SatsVsFiat

Joe Bryan - Educator & Speaker - What's The Problem? | LinkedIn

X - @satmojoe

This podcast is produced by GR Media
Sponsored by Capital Asset Management

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This is the first episode of 2025 and I’m delighted to bring you a really insightful and valuable conversation I had recently with Adam Rossi from Washington DC in the United States.

Adam is a born entrepreneur and always knew that he wanted to build his own company and be in control of his destiny. And so he launched a tech startup in the days before it was cool!

From a humble husband and wife team, he grew to a business selling billion-dollar software contracts to the CIA and all the main government agencies before receiving an offer he simply couldn't turn down, and he sold the company.

During our conversation, Adam talked about:

• The entrepreneurial ‘X factor’ and what he sees in every successful founder - and what's missing in many others.
• He talks about the importance of family in business and how to ensure your kids don’t become entitled once a lot of money is flying around.
• He breaks down what he calls ‘Saturday Afternoon Syndrome’ when after you sell your business and don’t have much to do, every day feels like a fairly routine Saturday.
• And he explained The Book of Wisdom - a charter of advice and guidance passed on from one exited entrepreneur to the next outlining what you must do to ensure a great life after you sell.

Tons of wisdom from an entrepreneur who’s carved out his own journey and is now happy to share in order to help others.

Ladies and gentlemen, I give you Mr Adam Rossi.

Links:

X - @rossiadam

Linkeidn https://www.linkedin.com/in/adamrossi-indie/

Sign Up For My Newsletter at www.bulletproofentrepreneur.net

This podcast is produced by GR Media
Sponsored by Capital Asset Management

Send us a text

My guest today is Mac Lackey has a fascinating story and some original insights that I think you’re going to like and get a lot out of, especially if you’re building your company towards an exit - and let’s face it all, business owners are doing that in one form or another.

When his original ambition to become a professional football player hit a dead end, Mac started an internet business in the early days of this emerging technology, and that resulted in an eight-figure exit while he was still in his twenties.

He then went on to start, scale, and exit five more companies before deciding to spend the second half of his career helping other entrepreneurs maximise their businesses.

• During our conversation, Mac explained why you should sell your business for Strategic Value rather than a multiple of your revenue or profits and why Strategic Value can be far higher than traditional models.
• He outlines why the best buyers are unlikely to come from within your industry or sector and how to identify an ideal potential acquirer. He also shares the simple tool he recommends that you use for this - the Solid Gold Buyer Sheet.
• He explains the importance of crafting your Irresistible Exit Story and how it can make all the difference when you find an ideal buyer for your company.

And don’t miss the part where he explains what he calls The 8 AM Test—it could make all the difference to your business, whether you sell or not.

This conversation offers so much value and insight. If you find it helpful, please return the favour by subscribing to the podcast and sharing it with anyone you think would benefit.

But now, ladies and gentlemen, I give you Mr Mac Lackey.

Links:

Exit DNA

Mac Lackey

Die With Zero: Getting All You Can from Your Money and Your Life

This podcast is produced by GR Media
Sponsored by Capital Asset Management