• Building a Growth Marketing Team From The Ground Up with Kristina Finseth

  • Sep 22 2020
  • Length: 31 mins
  • Podcast

Building a Growth Marketing Team From The Ground Up with Kristina Finseth

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  • Summary

  • Episode Summary: Kevin talks with Growth Marketing Lead at Interseller, Kristina Finseth about her career path, here unique understanding of marketing and sales, how to build a growth organization from scratch and more. About Kristina Kristina owns growth marketing at Interseller, a platform that helps recruiters engage with talent through contact data identification and personalized email sequencing. Having been in the shoes of a recruiter in startups, enterprises, and agencies - she is genuinely driven by a desire to make a positive impact on the way companies engage with talent in today's market. On any given day, you'll find Kristina jamming with recruiters on messaging candidates, training jiu jitsu, traveling, or exploring the local food scene. Episode Highlights: Kristina’s career path - military, recruiting, marketing, sales, growth (business development and marketing) If you’re in a marketing capacity, do whatever you can to get involved with sales When revenue is the common goal between sales and marketing, it’s really easy to remain in sync with the activities you’re running One of the biggest challenges facing new growth marketers - building out the repeatable processes, documenting, building the playbook so that as your team grows, and your company grows, it’s easier to plug and play with different people and have them in their niche specialties The biggest misconception marketing has about sales  The biggest misconception sales has about marketing  LinkedIn Poll results about where SDRs should report into What is a growth associate, what do they do, and advice for someone considering how this function would fit within their org? How you can start to change the narrative around traditional funnel metrics to focus on revenue and when you know you have done that successfully Current trends in marketing and growth Kristina’s number one piece of advice for adoption of tools Tweetable Quotes: "If you’re in a marketing capacity, do whatever you can to get involved with sales."– Kristina Finseth "When revenue is the common goal between sales and marketing, it’s really easy to remain in sync with the activities you’re running."– Kristina Finseth "There's are some sales rockstars out there that know how to get in front of prospects better than some marketers.."– Kristina Finseth on the biggest misconceptions marketing has about sales “What's different is, I'm going to get booked meetings for you. So look at the quality metric, which is if meetings are getting booked, and then we're closing those meetings. That's what people should be worried about. Are we closing those deals? It really is all about revenue, not just Hey, I had 1500 people register for a webinar. Here's a lead list. Right?” - Kristina Finseth Links: Kevin Mulrane:https://www.linkedin.com/in/kevinmulrane/ ( LinkedIn) Kristina Finseth:https://www.linkedin.com/in/kristinafinseth/ ( LinkedIn)
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