In this episode of Building Unbreakable Brands, Meghan Lynch speaks with Valonda Banks, a seasoned hiring practitioner with nearly 30 years of experience and the founder of Liberty Employment Solutions. Valonda’s expertise lies in employer branding, hiring strategy, and organizational development, making her a vital resource for generational business leaders looking to attract and retain the best talent.

During their conversation, Meghan and Valonda delve into the intricacies of building strong employer brands and navigating people problems, which can undermine even the most robust brands. Valonda explains how Liberty Employment Solutions helps businesses attract and retain talent by understanding and effectively communicating their company culture. She emphasizes the importance of authenticity over innovation in employer branding and provides tangible examples, such as highlighting schedule flexibility, to differentiate her clients' brands in a competitive job market.

Tune in to learn how Valonda’s approach to hiring and employer branding can transform your business, ensuring you have the right people in the right seats to build an unbreakable brand.

Key points discussed:

• The significance of company culture in attracting the right talent.
• How to communicate cultural differentiators to prospective employees.
• The critical role of authenticity in employer branding.
• Real-life examples of successful employer branding strategies implemented by Liberty Employment Solutions.

Learn more about Liberty Employment Solutions, info@libertyesolutions.com
Connect with Valonda on LinkedIn: https://www.linkedin.com/in/valonda-banksles/

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative