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Grab a glass and settle in as we explore the unconventional path taken by Chicago's own Pipeworks Brewing. In an industry where the taproom reigns supreme, these brewers have flipped the script, opting for an off-premise tasting and shopping extravaganza. We'll navigate the impact of this choice on their brand in the bustling craft beer market, all while keeping the conversation as bubbly as the beers we adore. And to those not yet of legal sip-age, fear not, for there's plenty of frothy knowledge to soak up that requires no ID.

Ever wondered if a unicorn could be your drinking buddy? We'll whisk you away to a place where the line between myth and ale blurs. Our journey with Pipeworks Brewing isn't just about the liquid gold in our glasses; it's a romp through the whimsy of their beer names, the nostalgia-evoking can designs, and a brewery ethos steeped in community and creativity. We'll even detour through the fantastical, from unicorn lore to the unique traditions of Lake Superior State University's unicorn questing. By the end of our chat, you might just believe in the magical connection between storytelling, brewing, and the occasional sparkle.

We wrap up our session with a toast to the quirky and the quaint, from the snowman burning ritual bidding winter adieu to the refreshing burst of Mini Unicorn Pale Ale that chases away our thirst. Pipeworks Brewing demonstrates that the craft beer experience is more than what's poured into a pint glass—it's a tapestry woven with innovation, tradition, and a sprinkle of the extraordinary. So join us on this offbeat expedition through the sudsy realms of craft beer, where every sip tells a story and every story is worth the pour. Cheers to the journey!