Here is Brave Bitesize #116, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

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Just like the rest of the economy, Halloween has moved online.

But during this time of year, with Christmas just around the corner, it seems that many marketing teams are focused on optimising key products for the festive period and Black Friday rather than the spookiest night of the year. With Halloween being celebrated by consumers of almost all ages and it giving you an opportunity to vamp up your product offering, are you missing a trick by not utilising Halloween?  

If you're ready to take your eCommerce sales to scary heights this quarter, Halloween is the time to start.

Use this time to create a spooky look for your storefront or website, offer exciting freebies or discounts and push for spooktacular user-generated content to see your engagement soar!

That's all we have time for this week, I'll see you soon!

Here is Brave Bitesize #115, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

Effective immediately, what was formerly called extensions in Google Ads have been rebranded as “assets.”

In essence, assets are content pieces that make up your ad with useful business information which, in turn, gives users more reasons to choose your business. 

But what does this mean for PPC experts and eCommerce brands? Well, previously, creating and managing assets such as call extensions or site links were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions or "assets" are created in the same step.

The preview tool in the ads manager will now automatically update so you can see the extension assets for your ads. Google will also show recommended assets based on your campaign goals. To top it off, the “Assets” page will feature reports for all assets across the account.

Here is Brave Bitesize #114, your 60-second weekly update on all things digital. Find out about the latest in SEO, PPC, Web Design & Development.

Hi there, thanks for joining this week's Brave Bitesize!   

In today’s fast-paced world of on-demand services, accessible entertainment, and fast-delivery products, customers have high expectations when it comes to where they spend their time and money.  

But as shopping and consumer behaviours change, it’s critical that store owners make constant improvements to stay competitive. One way to do this? Frictionless payments.   

Offering a frictionless shopping and payment experience that incorporates real-time customer service and delivery preferences are quickly becoming a fundamental part of any retailer's business.  

Frictionless shopping means putting your customers in control and eliminating anything that doesn’t add value to the consumer experience. This could include requiring consumers to dig out loyalty cards, only offering one payment method or making them fill out unnecessary data forms.  

Put simply, less friction equals a better customer experience and a better experience will boost sales.  

That's all we have time for this week, I'll see you soon!