This week saw a range of titles opening wide, with Blink Twice, The Forge, and The Crow each debuting to different unique audiences. We take an in-depth look at each, as well as how opportunities of cross-promotion, subscriptions, and bundling might be being missed. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens.

Topics and times:

• Year-to-date box office comparison - 0:16
• Blink Twice box office overview - 1:00
• Blink Twice audience analysis - 1:28
• Content warnings in cinema - 3:04
• The Forge box office and audience analysis - 7:14
• The Crow box office and audience analysis - 10:16
• Cross-promotion, subscriptions, and bundling opportunities - 12:22
• Box office holdovers - 14:19
• Next week - 16:54

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Box Office Overview:

• Deadpool & Wolverine regained the top spot domestically with an $18M gross, and $20M internationally, bringing the global total to $1.21B.
• Alien: Romulus grossed $16.2M domestically and $41M internationally with strong holds particularly in China, for a global running total of $225M.
• Inside Out 2 passed $1B internationally, with a worldwide total now of $1.65B.
• Blink Twice debuted with $7.3M in the domestic market and $6.7M internationally for a total of $14M.
• The Forge debuted to $6.6M in the domestic market.
• And The Crow opened in 8th position at the domestic market, grossing $4.6M.