• Balancing Creativity and Compliance in Healthcare Advertising

  • Sep 16 2024
  • Length: 9 mins
  • Podcast

Balancing Creativity and Compliance in Healthcare Advertising

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  • Summary

  • In this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publicis Health Media. Amanda shares her extensive experience and insights on navigating the unique challenges of healthcare advertising, from balancing creativity with compliance to ensuring data privacy in line with HIPAA regulations.

    Discover how AI, machine learning, and programmatic advertising are reshaping the healthcare landscape, and learn about the critical innovations that are enhancing patient education and awareness.

    Plus, Amanda discusses the key metrics and KPIs she prioritizes for measuring the success of digital campaigns in this highly regulated industry. Don’t miss this informative and insightful conversation!
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