In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.

In this episode you will learn: 

• Why you should never start off talking about your products benefits and features
• What prospects actually care about. It's not what you think
• Why all great sales calls should be interviews
• How to implement a more relational approach with your cold prospects. 

If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.

If you found this podcast of any value to you, please share it with a friend and rate us on iTunes. It immensely helps us reach more people! 

In this episode, we have our first return guest Nicolas de Swetschin, Sales Director with NoCRM.io. Here we discuss sales productivity, sales organization, and the importance of having a sales process. 

In this episode you will learn: 

• How to adjust your sales process as life gets back to normal
• Why sales professionals are no longer the enemy in the prospects eye
• The importance of having a CRM to keep you organized and more effective

In this episode, we discuss having great cold call scripts. Nicolas and his team at NoCRM.io have provided you with a great cold call script template which you can download here. 

If you’d like to connect directly with Nicolas, check him out on LinkedIn here. 

If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.

If you found this podcast of any value to you, please share it with a friend and rate us on iTunes. It immensely helps us reach more people! 

In this episode we get to speak to one of our very own B2B Sales Account Managers who has great insight into the everyday world of cold outreach and cold prospecting. Kevin Sachwani is a seasoned sales vet that's great at taking prospects from completely cold to qualifying them to the proposal process.

In this episode you will learn: 

• The importance of quality vs quantity with our prospecting 
• How to be patient with our B2B cold outreach sales process 
• Why you shouldn't fully depend on automation for your sales outreach 

To learn more about Kevin Sachwani be sure to connect with him on LinkedIn or follow him on Instagram. 

• Kevin's LinkedIn
• Kevin's Instagram 

If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.

If you found this podcast of any value to you, please share it with a friend and rate us on iTunes. It immensely helps us reach more people!