• #39 Stop Selling "Benefits" and "Features" To Your Prospects

  • Jun 2 2021
  • Length: 13 mins
  • Podcast

#39 Stop Selling "Benefits" and "Features" To Your Prospects

Listen for free

View show details

  • Summary

  • In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.

    In this episode you will learn: 

    • Why you should never start off talking about your products benefits and features
    • What prospects actually care about. It's not what you think
    • Why all great sales calls should be interviews
    • How to implement a more relational approach with your cold prospects. 

    If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.

    If you found this podcast of any value to you, please share it with a friend and rate us on iTunes. It immensely helps us reach more people! 

    Support the show
    Show More Show Less
Show More Show Less

What listeners say about #39 Stop Selling "Benefits" and "Features" To Your Prospects

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.