Episodes

  • #23 How to Host Bookstore Events Remotely: Expert Tips for Authors
    Nov 19 2024

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    In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.


    Time Stamps:

    00:00 Introduction: The Bookstore's Role

    00:38 Welcome to The Author's Edge

    00:48 Diving into the Mailbag

    01:04 Leslie's Question: Hosting Book Events

    02:26 Tips for Planning Your Book Event

    05:36 Final Thoughts and Contact Information

    05:47 Podcast Sharing and Conclusion


    📚 Resources Mentioned:

    • Launch Plan: https://www.lanelit.com/launch
    • Get a free Critique: https://www.lanelit.com/cc


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

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    8 mins
  • #22 Memoir Writing Tips: How to Start Your Writing Journey with Marion Roach
    Nov 12 2024

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    In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.


    Timestamps:

    00:00 Introduction to Storytelling and Memoir

    00:43 Addressing Common Questions About Writing

    01:05 The Importance of Personal Storytelling

    01:17 Interview with Marion Roach Smith

    02:13 Starting Your Memoir: Tips and Insights

    04:18 Understanding Memoir vs. Autobiography

    06:13 Writing with Authority and Expertise

    08:15 Crafting a Compelling Memoir

    10:56 Engaging Your Audience with Personal Stories

    14:37 Querying Agents and Publishing Tips

    24:00 Think Like a Marketer: Audience Segmentation

    25:59 The Power of Courage in Writing

    27:51 Crafting a Compelling Memoir

    31:13 The Market for Memoir: Myths and Realities

    34:49 Creating a Standout Title

    38:14 Building Your Writing Portfolio

    44:15 Final Thoughts and Encouragement


    📚 Resources Mentioned:

    • Marion Roach Smith: https://marionroach.com
    • The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Life

    https://bookshop.org/a/55773/9780446584845

    • Take Marion’s Memoir Classes: https://marionroach.com/learn-to-write-memoir-in-4-online-memoir-classes-with-marion-roach-smith/
    • Qwerty podcast: https://marionroach.com/category/qwerty-podcast/
    • I Don’t Know How You Do It podcast by Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226
    • The Widow’s Guide to Dead Bastards by Jessica Waite https://bookshop.org/a/55773/9781668044858
    • Breathtaking: a Memoir of Family, Dreams, and Broken Genes by Jessica Fein https://bookshop.org/a/55773/9781681151106

    Get a free Critique: https://www.lanelit.com/cc


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

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    44 mins
  • #21 Speed Q&A: From Rejection to Revision: The Art of Query Letter Improvement
    Nov 8 2024

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    Mastering Your Book Pitch: Insights from the Publishing World

    In this episode of the Author's Edge, Allison Lane discusses how to position your book to make it appealing to publishers and agents. Allison addresses a question from Bill, an author who received positive feedback from editors but faced rejections based on market fit. She advises against citing declined editors' feedback and instead recommends using their positive comments to strengthen your query. Allison underscores the importance of making your book sound like a must-have product while customizing your pitch for each editor or agent. She also encourages listeners to ask questions and share the podcast with others.

    Time Stamps:

    00:00 Introduction to Selling Your Book

    00:31 Welcome to The Author's Edge

    00:50 Building Your Visibility

    01:11 Question from Bill: Positive Feedback Dilemma

    01:59 Handling Positive Feedback in Queries

    03:35 Making Your Book a Must-Have

    05:44 Final Tips and Encouragement

    06:20 Sharing and Supporting Others

    07:09 Conclusion and Farewell


    📚 Resources Mentioned:

    • Got a question for Allison? Send her an email at allison@lanelit.com. Remember, if you don't ask, you don't get.



    If you’re thinking… "I love Allison and Author’s Edge,” then please Rate, Review, & Follow on Apple Podcasts!
    https://podcasts.apple.com/us/podcast/authors-edge/id1757016628


    @allisonlanelit
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    8 mins
  • #20 From Competitor to Collaborator: Unlocking Support and Visibility in Your Publishing Journey
    Nov 5 2024

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    In this episode of the Author's Edge, host Allison Lane encourages viewers to overcome fears and seek collaboration rather than competition. She highlights the significance of asking for help, reaching out for opportunities, and leveraging available resources like the free 'Compassionate Critique Events' and the 'Publishing Lane' Facebook community. Allison shares actionable steps to connect with others, elevate your visibility, and ultimately bring your book and your message to a broader audience. This episode is filled with practical advice and a reminder to think bigger about the ripple effect you create in the world.


    00:00 Introduction and Warm Welcome

    00:29 Understanding Competition in Academia and Corporate

    01:37 Shifting from Competitor to Collaborator

    03:58 The Importance of Asking for Help

    06:28 Resources and Community Support

    09:54 Encouragement and Final Thoughts



    📚 Resources Mentioned:

    • Get a free Critique: https://www.lanelit.com/cc
    • Join the Publishing Lane community on FB: https://www.facebook.com/groups/thepublishinglane
    • Book a Bestseller Consultation Call with Allison: https://calendly.com/allisonlanelit/bestseller


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

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    14 mins
  • #19 3 Steps to Overcome Your Biggest Barriers and Make Your Mark as an Author
    Oct 15 2024

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    In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importance of writing the entire book. Gain insights, clarity, and the support you need to get your work published and make your dreams a reality.


    00:00 Embrace Your Unique Voice

    01:12 Overcoming Self-Doubt

    03:24 Breaking Free from Peer Approval

    05:50 Your Perspective Matters

    07:10 Debunking Publishing Myths

    08:31 Understanding Nonfiction Book Deals

    08:54 Crafting a Winning Book Proposal

    09:53 Essential Elements of a Book Proposal

    11:52 Overcoming Barriers to Publishing

    12:22 Taking Action: Your First Steps



    📚 Resources Mentioned:

    How to Get a Book Deal: https://www.lanelit.com/book-deal


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

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    14 mins
  • #18 Author Branding 101: Making Your Book and Voice Recognizable
    Oct 1 2024

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    In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.


    00:00 Introduction to Author Branding

    00:19 The Importance of Consistency

    01:15 Defining Your Author Brand

    02:02 Building Your Brand

    02:23 Engaging with Your Audience

    05:09 Practical Tips for Author Branding

    07:22 Case Studies and Examples

    09:21 Conclusion and Final Thoughts



    📚 Resources Mentioned:

    • Author Brand + Bestseller School: https://www.lanelit.com/bestseller


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

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    11 mins
  • #17 Overcoming Overwhelm: Simplifying Your Book Launch and Digital Presence
    Sep 26 2024

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    In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.


    00:00 Introduction: The Importance of Your Book and Message

    00:42 Facing Overwhelm: Common Struggles for Authors

    01:22 Three Key Strategies for Success

    02:01 Consistency Across Owned Platforms

    04:25 Elevating Your Message

    05:53 Understanding Your Audience

    07:53 Recap and Final Tips

    11:52 Buzzworthy Book of the Week

    12:47 Final Thoughts and Call to Action


    📚 Resources Mentioned:

    • Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller
    • Children of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108




    @allisonlanelit
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    14 mins
  • #16 Writing a Memoir That Sells: 4 Simple Steps with Allison K Williams
    Sep 24 2024

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    In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.

    Key Takeaways:

    1. You Don’t Need a Massive Platform

    Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them.

    2. Intersect with the Cultural Moment

    Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers.

    3. Choose Your Story (and Keep it Focused)

    A memoir isn’t your whole life story—it’s about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory.

    4. Draft, Draft, and Draft Again

    Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed.

    5. Engage with Readers

    Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story.


    Timestamps:


    00:00 – Introduction: Writing a Memoir That Sells

    01:43 – Meet Allison K Williams: Acrobat, Author, and Memoir Coach

    02:32 – Parallel Lives: Writing, Marketing, and Agility

    03:10 – Step 1: You Don’t Need a Platform to Sell a Memoir

    05:10 – Debunking the Platform Myth: Famous Memoirs Without Big Platforms

    06:21 – Why Agents Focus on Follower Counts

    08:07 – Step 2: Intersect Your Memoir with the Cultural Moment

    09:20 – The Power of Cultural Conversations in Memoir

    10:06 – Step 3: Find Your Story and Keep It Focused

    12:32 – Avoiding Backstory Overload in Memoir

    14:01 – Using Telling Details in Your Story

    15:35 – The “Throat Clearing” of Early Drafts

    19:07 – Step 4: The Seven Drafts Method for Self-Editing

    21:19 – Compassionate Critique: Free Monthly Writing Workshops

    24:22 – The Importance of Memoir Titles and Subtitles

    25:53 – Download Allison’s Free Guide: Writing Memoir Without Fear

    27:32 – Final Thoughts: Writing a Memoir That Resonates


    📗Resources Mentioned:

    • Download Allison K Williams’ Writing Memoir Without Fear https://rebirthyourwriting.myflodesk.com/no-fear-memoir This simple guide provides practical tips on getting started, choosing your story, and navigating tough interviews with people from your past.
    • Allison K Williams’ Book: Seven Drafts: Self-Edit Like a Pro: https://bookshop.org/a/55773/9781949116458
    • Allison K Williams: https://www.instagram.com/guerillamemoir/
    • Allison Lane's free monthly Compassionate Critiques events, sign up https://lanelit.com/cc



    @allisonlanelit
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    29 mins