Author's Edge

By: Allison Lane
  • Summary

  • Every week on the Author's Edge, you'll get practical tips to make your marketing journey exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE marketing tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just starting your writing adventure, you’ll learn massive takeaways and hands-on advice that will elevate your marketing game.

    © 2024 Allison Lane Literary LLC
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Episodes
  • #23 How to Host Bookstore Events Remotely: Expert Tips for Authors
    Nov 19 2024

    Send me a text!

    In this episode of The Author's Edge, host Allison Lane dives into a common question from authors: how to arrange book events at bookstores and other venues without prior in-person connections. Allison answers Leslie's question about organizing book events while living abroad, emphasizing the importance of proactive communication and planning. She provides actionable steps including emailing, following up with phone calls, and preparing comprehensive event plans to ensure bookstore buy-in. Allison also encourages authors to support each other by sharing helpful resources and staying informed. Listen in to get invaluable tips on hosting successful book events.


    Time Stamps:

    00:00 Introduction: The Bookstore's Role

    00:38 Welcome to The Author's Edge

    00:48 Diving into the Mailbag

    01:04 Leslie's Question: Hosting Book Events

    02:26 Tips for Planning Your Book Event

    05:36 Final Thoughts and Contact Information

    05:47 Podcast Sharing and Conclusion


    📚 Resources Mentioned:

    • Launch Plan: https://www.lanelit.com/launch
    • Get a free Critique: https://www.lanelit.com/cc


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







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    8 mins
  • #22 Memoir Writing Tips: How to Start Your Writing Journey with Marion Roach
    Nov 12 2024

    Send me a text!

    In this special episode of The Author's Edge, host Allison Lane addresses the common question from aspiring authors: how to write a book when you're not quote/unquote "a writer." Allison talks with celebrated memoir coach and author Marion Roach Smith about the significance of personal storytelling in nonfiction, the differences between memoir and autobiography, and actionable steps for starting and structuring a memoir. Marion encourages emerging authors to embrace their stories and integrate their personal experiences to create compelling narratives. The episode includes practical advice for writing memoirs, tackling common fears, and understanding the market for memoirs. It also touches on the importance of crafting engaging titles and building a presence through essays and opinion pieces. Allison and Marion emphasize the need for courage in memoir writing and provide insights into querying agents and marketing one's work.


    Timestamps:

    00:00 Introduction to Storytelling and Memoir

    00:43 Addressing Common Questions About Writing

    01:05 The Importance of Personal Storytelling

    01:17 Interview with Marion Roach Smith

    02:13 Starting Your Memoir: Tips and Insights

    04:18 Understanding Memoir vs. Autobiography

    06:13 Writing with Authority and Expertise

    08:15 Crafting a Compelling Memoir

    10:56 Engaging Your Audience with Personal Stories

    14:37 Querying Agents and Publishing Tips

    24:00 Think Like a Marketer: Audience Segmentation

    25:59 The Power of Courage in Writing

    27:51 Crafting a Compelling Memoir

    31:13 The Market for Memoir: Myths and Realities

    34:49 Creating a Standout Title

    38:14 Building Your Writing Portfolio

    44:15 Final Thoughts and Encouragement


    📚 Resources Mentioned:

    • Marion Roach Smith: https://marionroach.com
    • The Memoir Project: A Thoroughly Non-Standardized Text for Writing & Life

    https://bookshop.org/a/55773/9780446584845

    • Take Marion’s Memoir Classes: https://marionroach.com/learn-to-write-memoir-in-4-online-memoir-classes-with-marion-roach-smith/
    • Qwerty podcast: https://marionroach.com/category/qwerty-podcast/
    • I Don’t Know How You Do It podcast by Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226
    • The Widow’s Guide to Dead Bastards by Jessica Waite https://bookshop.org/a/55773/9781668044858
    • Breathtaking: a Memoir of Family, Dreams, and Broken Genes by Jessica Fein https://bookshop.org/a/55773/9781681151106

    Get a free Critique: https://www.lanelit.com/cc


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







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    44 mins
  • #21 Speed Q&A: From Rejection to Revision: The Art of Query Letter Improvement
    Nov 8 2024

    Send me a text!

    Mastering Your Book Pitch: Insights from the Publishing World

    In this episode of the Author's Edge, Allison Lane discusses how to position your book to make it appealing to publishers and agents. Allison addresses a question from Bill, an author who received positive feedback from editors but faced rejections based on market fit. She advises against citing declined editors' feedback and instead recommends using their positive comments to strengthen your query. Allison underscores the importance of making your book sound like a must-have product while customizing your pitch for each editor or agent. She also encourages listeners to ask questions and share the podcast with others.

    Time Stamps:

    00:00 Introduction to Selling Your Book

    00:31 Welcome to The Author's Edge

    00:50 Building Your Visibility

    01:11 Question from Bill: Positive Feedback Dilemma

    01:59 Handling Positive Feedback in Queries

    03:35 Making Your Book a Must-Have

    05:44 Final Tips and Encouragement

    06:20 Sharing and Supporting Others

    07:09 Conclusion and Farewell


    📚 Resources Mentioned:

    • Got a question for Allison? Send her an email at allison@lanelit.com. Remember, if you don't ask, you don't get.



    If you’re thinking… "I love Allison and Author’s Edge,” then please Rate, Review, & Follow on Apple Podcasts!
    https://podcasts.apple.com/us/podcast/authors-edge/id1757016628


    @allisonlanelit
    LinkedIn @allisonlanelit
    Facebook @allisonlanelit

    🔔 Subscribe for more tips and insights on writing and publishing!

    👍 Like, comment, and share this video if you found it helpful!







    Show More Show Less
    8 mins

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