Armando Leduc, CEO of Leduc Entertainment, discusses the importance of strategy and intentionality in video production and personal branding. He helps entrepreneurs make money by being found online, giving authority to their brand, and creating their customer journey.
Armando lost several clients in a short period of time, which led him to reevaluate his customer journey and make drastic improvements. He emphasizes the importance of connection and joint ventures in driving business and making an impact.
Key Takeaways:
- Videos without strategy and intentionality are pointless.
- Understanding the customer journey and creating educational touchpoints are key to closing deals.
- Challenges and failures are learning opportunities that can lead to growth and improvement.
- Connection and joint ventures drive an impactful business.