• An Innovative Strategy for Using Data to Influence Behavior with Jim Harenchar, CEO at Response Marketing Group

  • Nov 6 2024
  • Length: 42 mins
  • Podcast

An Innovative Strategy for Using Data to Influence Behavior with Jim Harenchar, CEO at Response Marketing Group

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  • Summary

  • In this episode of Exploring Growth, host Lee Murray sits down with Jim Harenchar, CEO of Response Marketing Group (RMG). They discuss RMG's innovative "smart pixel" technology, which identifies and profiles website visitors by matching IP addresses with a comprehensive database of public information. The episode highlights the critical role of data in understanding consumer behavior and improving marketing strategies.


    Have a guest recommendation, question, or just want to connect?
    Go here: https://www.harvardmurray.com/exploring-growth-podcast


    Connect on LinkedIn:
    Lee - https://www.linkedin.com/in/leehmurray
    Jim - https://www.linkedin.com/in/jharenchar/


    #ExploringGrowthPodcast #DataDrivenMarketing #ConsumerBehavior #ResponseMarketingGroup #SmartPixel #Bullseye #MarketingInnovation
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