You've got to choose one or the other - you've either got to be the BIGGEST (in which case you HAVE to beat all rivals, else you WILL lose)...

Or, you can be the ONLY - in which case, no one can compete with you - and you're guaranteed to win.

In today's solo episode of the Ambitious Lifestyle Business podcast, author John Lamerton explains why he's the ONLY "normal bloke from Plymouth writing books for ambitious lifestyle business owners, to help them improve their business and lifestyle by 1% each week."

Charlie Munger advised us to "make friends with the eminent dead".

Sadly, Charlie is no longer with us, and is one of those "eminent dead" himself.

In today's solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas.. for Small Businesses introduces us to some of his dead friends...

In this short episode of the Ambitious Lifestyle Business podcast, bestselling business author John Lamerton explains why "a little leverage is a great thing", but a lot could spell DISASTER.

Today We’re Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he’s channelled into an innovative tabletop gaming accessories business.

Dav shares the challenges he's faced, including burnout, the importance of seeking help, and the role of COVID-19 in providing him with a much-needed break.

We also look at the lessons learned from crowdfunding, the significance of saying no, and the desire for a balanced lifestyle. Dav emphasizes the importance of creativity in business and the need to prioritize personal well-being over work.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton shares the FIVE "magic ingredients" from his bestselling book Big Ideas... for Small Businesses - Simple, Practical Tools and Tactics to Help Your Small Business GROW.

In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton asks: "what impact would a £350,000 lottery win have on your lifestyle?"

The lottery win is ficticious, but the impact on your lifestyle doesn't have to be...

You can get a FREE chapter of ANY of John's best selling business books - just CLICK HERE.

In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91.

John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR business needs to avoid falling into the same trap.