Episodes

  • The ethics of advertising & Apple's campaign celebrating mediocrity
    Nov 19 2024

    Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerilla marketing tactics, man-bags, the resurgence of the love letter & Apple's new ads celebrating mediocrity.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    43 mins
  • The future of AI and marketing: With Salesforce
    Nov 11 2024

    Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    45 mins
  • US ELECTION: Brand Trump v. Brand Harris
    Nov 6 2024

    Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    35 mins
  • The Tesco ad 'taking the marketing world by storm'
    Oct 29 2024

    Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    47 mins
  • Zendaya in the sneaker wars & inside China's micro-drama industry
    Oct 22 2024

    Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.

    And Freddie has a pitch to fix 'the problem with young men'.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    47 mins
  • The jogging President, New Balance & the problem with political ads
    Oct 15 2024

    Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    45 mins
  • People are losing faith in the power of ads
    Oct 8 2024

    Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    50 mins
  • Why Telstra was the real winner of the AFL Grand Final
    Oct 1 2024

    Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    39 mins