Episodes

  • The Tesco ad 'taking the marketing world by storm'
    Oct 29 2024

    Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius.

    See omnystudio.com/listener for privacy information.

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    47 mins
  • Zendaya in the sneaker wars & inside China's micro-drama industry
    Oct 22 2024

    Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants.

    And Freddie has a pitch to fix 'the problem with young men'.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    47 mins
  • The jogging President, New Balance & the problem with political ads
    Oct 15 2024

    Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    45 mins
  • People are losing faith in the power of ads
    Oct 8 2024

    Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    50 mins
  • Why Telstra was the real winner of the AFL Grand Final
    Oct 1 2024

    Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    39 mins
  • How to make the Brownlow interesting & Instagram for teens
    Sep 24 2024

    Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet'

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    48 mins
  • Why Taylor Swift is a commercial machine, not a political one
    Sep 17 2024

    Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone's new campaign, the commercial cost of Taylor Swift's political endorsement and why 'all solutions end in ads'.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    41 mins
  • Kathmandu flop & the pitch for a universal basic income
    Sep 10 2024

    Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pity' about Kathmandu's latest campaign, review the new Irish film 'Kneecap' & have their own idea for an Aussie biopic.

    Get in touch with Russ & Freddie

    Instagram: www.instagram.com/goodone.creative/

    LinkedIn: www.linkedin.com/in/russelhowcroft/

    See omnystudio.com/listener for privacy information.

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    47 mins