When you realize that 90% of consumers read reviews before committing to a purchase, the value of creating and implementing a testimonial process is obvious. But since we’re only four years out from the SEC allowing advisors to share testimonials, navigating the regulations can be tricky. How and where can you share client reviews? And how do you collect those reviews in the first place? Andrew Johnson of TestimonialiQ joins Kalli for another exciting episode of Ask Us Marketing, sponsored by the FPA, as they talk about how you can navigate regulations and use reviews to help your firm rise to the top of search engine results.

Unfortunately for most financial advisors, engaging copy makes for a much better siren song than a spreadsheet. Every social media post you make, email you send, and blog you write is either drawing a crowd or sending prospects to your competitors. But your specialties are navigating the numbers and having the intuition to speak into your clients’ financial dreams and fears. Do you really have to go out and get a BA in English just to maintain your edge and win new clients? Not with these tips from Derek Pollard in your back pocket. This poet, editor, literary critic, and founder of Constellar Creative joins us on A.U.M.™ to share his copywriting tips for making your marketing sing thanks to prose worthy of the pros.

What do prospects in your area see when they Google “financial advisor near me”? Does your firm come up? Does your Google business profile give off “the search is over” vibes, or does it leave a little too much to the imagination? On this episode of A.U.M.™, sponsored by the FPA, we’re sitting down to talk with Kitces Marketing Summit speaker Tim Goodwin of Goodwin Investment Advisory. Thanks to a robust Google reviews strategy, Tim has signed 13 new clients over the last 12 months, totaling 12M in AUM. Talk about a strategy that packs a punch! Join us to learn how he did it and how you can implement the same strategy to help prospects stop their scroll as soon as they see your Google listing.

There are few things more disappointing than watching your clients ignore your advice. But what if you could dig underneath that “Oh, I changed my mind” and get to the root of what drives their financial decisions? On this episode of A.U.M.™ sponsored by the FPA, we’re talking about how to be the kind of advisor who clients really open up to, and how you can use that trust to provide financial strategies that reflect their core values and beliefs. Join us as we talk about the power of relational marketing and behavioral finance with Katie Braden of C&J Innovations.

Are you starting a financial planning podcast? Time for a mic check. You’ve got engaging tips for wealth management, accreditation, and an advisory firm. But, back to that mic check– do you have the right equipment? Looking and sounding like a pro is key to keeping and growing your audience, and, in turn, your business. We’re going through a pro’s checklist with Justin Peters of SimplePod Studios in this episode of A.U.M.™, brought to you by the FPA.

How ecstatic would your clients and your clients' children be if you could help them get a degree from college with little to no debt? Yeah, we thought so. Well, that's exactly what we're going to be talking to Nia Grant about in this A.U.M. - Ask Us Marketing™ episode brought to you by the FPA. Nia received $1,000,000 (yep, that's the right amount of zeros) in grants and scholarships towards college and now she's making it her mission to teach others how to get cash for, during, and after college. And, did we mention she is shining bright light of joy? If you're strategizing how to connect with the next generation of investors, then this is the episode for you!

Join us as we talk with Kitces Marketing Summit speaker, Nate Hoskin of Hoskin Capital. We'll be digging into Nate's short-form video prospect process which has led to an average of 3 inbound discovery meetings per week and an impressive 90% close ratio. Learn firsthand from Nate's expertise as he shares strategies to create a consistent prospect pipeline in under 3 hours per week. Don't miss this opportunity sponsored by the FPA to enhance your marketing skills and elevate your business!

Let's talk about how you can generate buzz, increase brand awareness, and secure valuable media coverage with the combined efforts of public relations & marketing. Join us for an insightful live stream session with Alana Kohl of AdvisorPR where we delve into the strategies and tactics to maximize the impact of your public relations efforts and gain more earned media brought to you by the FPA. This A.U.M.™ will provide valuable insights, practical tips, and real-world examples to help you effectively leverage PR to achieve your business goals. From crafting compelling pitches to building strong media relationships and leveraging digital platforms, we'll cover everything you need to know to take your PR game to the next level and drive meaningful results for your organization!

ICYMI: https://fpalearning.onefpa.org/products/media-mastery-20-modules-1-4