This week, I sit down with Peter Wood, co-founder of The Graduate Guide, to discuss the biggest challenges facing university graduates in today’s job market.

With AI, automation, economic downturns, and the decline of traditional corporate careers, graduates are questioning whether a 9-to-5 job is still the best path.

We explore why the graduate job market is so challenging, how to stand out in a competitive job market, the importance of personal branding on LinkedIn, and how to leverage social media for career success.

Peter also shares his journey from history student to startup founder, offering insights on networking, breaking free from societal career norms, and finding opportunities beyond traditional corporate jobs.

If you're a student, recent graduate, or considering a career change, this episode will give you practical strategies to future-proof your career, land better job opportunities, and navigate today’s evolving job market.

00:00 Trailer

01:08 Challenges Facing Graduates

02:03 Navigating the Job Market

03:48 The Graduate Guide Mission

05:12 Corporate vs. Entrepreneurial Paths

08:04 Advice for Non-Traditional Career Paths

09:10 Building a Personal Brand

21:26 The Role of AI in Recruitment

35:56 The Power of Personal Branding

38:41 Building Your LinkedIn Presence

41:50 Balancing Career and Personal Life

45:47 Overcoming Social Pressure and Cringe

56:14 The Journey of Building a Business

01:00:20 Joining the Entrepreneurial Community

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