• 48: Challenges and Advantages in 2025

  • Oct 6 2024
  • Length: 14 mins
  • Podcast

48: Challenges and Advantages in 2025

  • Summary

  • Help Best - Challenges and Advantages in 2025

    Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition is minimal due to Two Brain's unique data-driven approach. Advantages include a comprehensive program delivered in stages, continual coaching improvement, and a focus on client outcomes.

    Transcript

    https://otter.ai/u/NftWNHZyAzepqq_YFn7JPQCE8VA?view=transcript

    Action Items
    • [ ] Introduce a new coach development program to help gym owners deliver a better product.
    • [ ] Implement semi-private training to address the "flat, stalled, and lost" client avatars.
    • [ ] Introduce habits training to help gym owners develop the necessary entrepreneurial skills.
    • [ ] Explore the use of AI and software tools to assist mentors, but ensure that the human coaching component remains the focus.

    OutlineChallenges in 2025: Retention and Mentorship
    • Chris Cooper introduces the challenges and advantages for 2025, starting with the challenges faced in mentorship.
    • Conversion rate improved to 96%, meaning most people continue in the growth phase after their first year of mentorship.
    • Retention in the growth phase is only 73%, indicating that many people quit too early.
    • Four criteria for successful mentorship are outlined: meeting net owner benefit goals, having a two-year client retention period, demonstrating CEO skills, and having a vision for long-term sustainability.

    Criteria for Successful Mentorship
    • Meeting net owner benefit goals is crucial; if the goal is met, it signifies success.
    • Gym owners must keep clients for at least two years to see significant life changes.
    • Gym owners need to have CEO skills beyond just coaching skills, with an EHR (Earnings Before Hourly Rate) higher than their per-hour training rate.
    • A vision and plan for long-term sustainability are essential to prevent gym owners from reverting to old habits.

    Challenges: Product Quality, Avatars, and Entrepreneurial Skills
    • Product quality in gyms is a challenge, with the new coach development program aiming to improve delivery.
    • The issue of flat, stalled, and lost avatars is addressed, with semi-private training hoped to help these clients.
    • Lack of entrepreneurial skills among gym owners is a significant challenge, with many overwhelmed by information rather than action.
    • The introduction of habits training is proposed to help gym owners build necessary skills through practice and accountability.

    Competition and AI in Mentorship
    • Chris Cooper addresses the competition issue, emphasizing that no one else tracks metrics and progress like Two Brain.
    • The idea of a software company using Two Brain data to create an AI-driven mentor is discussed, with concerns about replacing human mentors.
    • AI is good at presenting knowledge but cannot replace the human component of coaching and experience.
    • The focus remains on coaching and the human element in achieving client outcomes.

    Advantages: Comprehensive Program, Continual Improvement, and Focus on Outcomes
    • A comprehensive program delivered in stages helps gym owners achieve incremental progress and focus on specific goals.
    • Continual improvement in coaching is emphasized, with mentors constantly evolving to better...
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