Get ready to challenge your preconceptions about business and sustainability with our latest episode featuring Matt Morrison, co-founder of All Good Bananas and Karma Drinks. Learn how Matt and his team turned the hyper-competitive industries of bananas and soft drinks into platforms for good, emphasizing ethical practices and sustainable supply chains. Discover how their mission to be beneficial for both growers and the land has attracted a dedicated consumer base, proving that purpose-driven businesses can thrive even against industry giants.

Listen as we uncover the intricate balance between profit and purpose, navigating through the unprecedented challenges of the Covid-19 pandemic. Matt shares invaluable insights on transparent communication with consumers, managing compromises without losing sight of the mission, and the indispensable role of investor support. Hear about the relentless focus on product quality and the behind-the-scenes efforts to maintain sustainable supply chains, ensuring ethical practices from farm to table. This episode is packed with lessons on building trust and loyalty even during the toughest times.

Finally, be inspired by the bold strategies that led to All Good’s breakthrough in New Zealand, from importing massive quantities of bananas without secured buyers to gaining support from community groups. Matt’s stories of persistence and community-building offer practical takeaways for entrepreneurs looking to integrate purpose with commercial success. Don’t miss out on Matt’s recommended readings and captivating anecdotes that provide a fresh perspective on running a purpose-driven business. Tune in and join the conversation on how to align business with ethics and sustainability.

Link to All Good website - https://all-good.co.nz/
Link to Karma Drinks website - https://karmadrinks.co.nz/

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