• 4 Steps for Conducting a Visual Identity Audit

  • Dec 11 2024
  • Length: 5 mins
  • Podcast

4 Steps for Conducting a Visual Identity Audit

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  • Summary

  • A visual identity audit helps business owners evaluate their brand's look and feel, including logos, design language and touch points like websites, merchandise, and signage.

    The 4 steps:

    1) Review all brand elements

    2) Consolidate them

    3) Identify inconsistencies in design and messaging

    4) Assess strategic impact.

    🌐 Explore more: peterwilken.com
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