We all know LinkedIn is essential for business growth; whether you're looking to land new clients, scale your business, or secure the best talent in the market. Yet, many of us aren't leveraging its full potential.

In this week's episode, I'm joined by James Farnfield, founder of Shake Content, an agency that helps businesses build authority, grow awareness and drive pipeline on LinkedIn.

Whether you're a business owner striving for growth or an individual looking to enhance your profile, it's crucial to know what, when, and how to communicate with your audience.

James’s online content is brilliant, and in this episode, he shares valuable strategies to ensure your content stands out and meets your goals.

We also get to explore James's career journey and the experiences that led him to starting his own agency.

Expect to learn:

02:40 Early Entrepreneurial Ventures

04:37 University and Career Aspirations

07:18 Starting a Business During COVID

10:28 Transition to Marketing Consultancy

22:58 The Power of LinkedIn for Business Growth

36:55 Creating a Content Strategy

38:04 The ICE Framework for Content Creation

46:04 The Importance of Authenticity

50:55 Building Connections Through Social Media

58:23 Future Plans and Business Growth

Discover James and Shake Content

Website - www.shakecontent.com

LinkedIn - https://www.linkedin.com/in/james-farnfield

Get In Touch

LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/

Website - ambitiousmindspodcast.com

Instagram - www.instagram.com/ambitiousmindspodcast

Hosted on Acast. See acast.com/privacy for more information.