Sustainability in the coffee industry is more complicated than it seems. Join us as we uncover coffee supply chains with Carl Cervone, a leading authority on coffee sustainability. From the unique perishability of freshly harvested beans to the long-lasting nature of processed green coffee, Carl takes us through the journey of coffee from farm to cup. Learn about the significant impact of smallholder farmers and understand the economic landscape they navigate.

We touch on the key sustainability risks in coffee supply chains, the progress, and stringent European regulations such as EUDR and CSDDD, which, while aiming to curb deforestation, could paradoxically worsen economic conditions for small-scale producers.

Discover how technology and digitalization could help bridge the gap between traditional farming practices and modern advancements, providing new opportunities for connectivity and innovation. We delve into the challenges and benefits of digitalization, from geomapping technologies to data ownership and interoperability.

Carl shares his perspective on the importance of being open to diverse perspectives and acknowledging and learning from failures. His recommended skills for social entrepreneurs and a book that influenced his recent thinking will inspire many. This episode is packed with actionable insights and practical advice, making it a must-listen for anyone interested in coffee supply chain sustainability.

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