Episodes

  • What’s Next? Artificial Intelligence

    What’s Next? Artificial Intelligence
    Nov 24 2024
    Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa, Gary, and Larual are convening to explore how AI is shaping their marketing strategies and tactics, and there's no doubt it will play a crucial role in the future of their work.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • What’s Next? Decoration

    What’s Next? Decoration
    Oct 24 2024
    The promotional product industry is filled with diverse decoration methods that inspire creativity. Melissa and Gary are sharing their knowledge on traditional techniques like embroidery, screen printing, and transfer while also showcasing cutting-edge methods such as Direct-to-Garment (DTG) and Direct-to-Film (DTF). Their stories reveal the remarkable evolution of decoration and the endless possibilities for growth within the industry.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • Gather Around for Story Time.

    Gather Around for Story Time.
    Sep 24 2024
    Gary and Melissa exchange stories about various topics related to the promotional products industry. They discuss key terms such as sampling, setup charge, Pantone colour, overruns, and underruns, which evoke a range of emotions and experiences for both of them.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • What’s Next? Sustainability.

    What’s Next? Sustainability.
    Aug 24 2024
    Promotional products have often been wrongly criticized for their lack of environmental friendliness. However, this is far from the truth. In this episode, Melissa and Gary discuss sustainability and the promotional product industry's commitment to an eco-friendly future through sustainable products and manufacturing processes.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 mins
  • How Does a SWAG Box Work?

    How Does a SWAG Box Work?
    Jul 25 2024
    Creating a SWAG box is gaining immense popularity nowadays. In this episode, Melissa and Gary lay out the essential steps to creating a promotional SWAG box. It involves much more than just placing products in an attractive box. They discuss the consideration of strategy and theme, mock-up and design, ordering process, quality control and storage, as well as fulfillment and shipping. These factors must be thoroughly addressed for a successful SWAG box creation.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
  • Paid Ads, Are They For Me?

    Paid Ads, Are They For Me?
    Jun 24 2024
    The dynamic trio of Melissa, Gary, and Laurel are back with part 2 of their discussion, and this time they're diving into the world of Paid Social Media Advertising. They'll be unravelling the ins and outs of social paid ads, revealing how to choose the perfect one, uncovering the costs involved, and unveiling the key metrics to keep an eye on. They are sharing their real-life experiences and insider tips for running successful social media paid ad campaigns. Don't miss out on this – it's going to be an absolute blast!

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • What is it about Social Media?

    What is it about Social Media?
    May 24 2024
    Melissa and Gary have finally decided to dive into the world of digital marketing. They've invited Laural to join them in a lively discussion about social media and how businesses can use these platforms to build strong customer relationships. They're also sharing stories from both the user's and the account manager's perspectives while talking about some of the assumptions and pitfalls when using social platforms for business.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • Who Makes The Ideal Client?

    Who Makes The Ideal Client?
    Apr 24 2024
    Gary and Melissa had a special guest, Jordan, join them for a fun and friendly chat about finding the right clients. They shared stories and discussed the essential characteristics and attributes they look for when working with clients. They even compared this process to dating and marriage! You'll love listening to their episode and discovering what they consider the most important criteria for building great relationships with clients. So sit back, relax, and enjoy the conversation!

    Hosted on Acast. See acast.com/privacy for more information.
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    36 mins