In this week's discussion, Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a New York City based brand strategist and advisor launching CPG food & beverage brands. They work with early-stage founders to differentiate brands and products in the marketplace, speak directly to their target audience, drive consumer demand (even before launching), and create buzz for consumers, media & retailers. Kelly also hosts ‘Emerging Brand Podcast’ interviewing founders building the coolest emerging brands. We chatted through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand. Listen in for a conversation filled with insights for emerging CPG brands and beyond!

TUNE IN FOR TOPICS LIKE:

2:48 Kelly’s brand advisory work

4:31 Growing up and finding a path into marketing

10:34 5 ways to position your brand for success

14:40 Finding product market fit

16:15 Mistakes to avoid in social media

18:41 Prioritizing the story over virality in content creation

20:49 Rebranding and positioning Frankly Good Coffee

23:53 Creating packaging that aligns with your ideal consumer

27:13 Learnings from hosting Emerging Brands Podcast

32:09 Bread and Butter Program - a new way to navigate the trademark process

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Kelly's episode:

#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

#15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective

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Find Kelly Bennett: Website | Instagram | LinkedIn

Find Emerging Brands Podcast: Website | Instagram

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.