In this week's discussion, Emily chats with Brandon Puszkiewicz, a program manager for the Indiana Chapter of the American Foundation for Suicide Prevention and Scott Soltys-Curry, creator of the Indianapolis Coffee Guide. We discuss their collaborative project involving coffee sleeves designed to raise awareness about mental health and suicide prevention. The initiative combines the local coffee scene with a meaningful cause, demonstrating how authentic partnerships can create significant impact. Brandon and Scott share insights on the power of community, the importance of being connected to your collaboration, and how small ideas can lead to large-scale positive change. Plus we dig into how the Indianapolis Colts came on board. Tune in to hear more on the intersection of local marketing, community engagement, and social responsibility!

TUNE IN FOR TOPICS LIKE:

2:45 Brandon and Scott’s career backgrounds

3:57 Inspiration behind the coffee shop collaboration

7:01 Building buy-in for the project from the community

9:43 Amplifying the collaboration through social media and community support

15:06 How an organic moment added a NFL partner to the mix

18:37 Breaking down what it looked like to work with the Indianapolis Colts

21:18 Inspiring other organizations and nonprofits

25:32 Creating collaborations that are aligned with purpose and meaning

29:22 Advice for anyone considering a bold collaboration

32:22 Where to find AFSP and Indianapolis Coffee Guide

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Brandon and Scott’s episode:

#10: Engaging Customers with a Purpose-Driven Mission | Katie Kardell, Century Farms Distillery

#13: Brewing Change and Scaling Impact | Rod Johnson, BLK & Bold

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Find Brandon Puszkiewicz: Instagram | LinkedIn

Find & Scott Soltys-Curry: Instagram | LinkedIn

Find AFSP Indiana: Website | Instagram | Facebook

Find Indianapolis Coffee Guide: Instagram | Website

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