• #12: Struggling to Upgrade Free Users to Paid? Try This

  • Sep 17 2024
  • Length: 13 mins
  • Podcast

#12: Struggling to Upgrade Free Users to Paid? Try This

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  • Summary

  • Ryan outlines five steps to convert free trial users into paying customers for SaaS businesses: improve onboarding, use targeted emails, leverage in-app messages, offer strong support, and create urgency with incentives. He stresses the importance of personalisation, gamification, and delivering value.

    Takeaways

    • Creating a seamless onboarding experience is crucial for converting free trial users into paid users.
    • Implementing effective email sequences can help nurture and guide users towards upgrading to a paid plan.
    • Using in-app messages and notifications, such as progress bars and personalised prompts, can increase user engagement and encourage upgrades.
    • Offering exceptional customer support, including personalised emails and chatbots, can address user concerns and build trust.
    • Creating a sense of urgency and offering incentives, such as limited-time discounts, can motivate users to upgrade.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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Marketing Economics
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