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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
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Publisher's Summary
Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customized introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry.
Gigi Butler, a cleaning lady from Nashville who built a cupcake empire on the back of a family recipe, her maxed-out credit cards, and a heaping dose of faith.
Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair.
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap in to that power of broke to scrape, hustle, and dream your way to the top.
BONUS: This audiobook features an exclusive interview between author Daymond John and narrator Sway Calloway, touching upon topics that include entrepreneurship as "the ultimate equalizer", loving what you do, and why the author handpicked Calloway to read his book.
Critic Reviews
What listeners say about The Power of Broke
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- Ben timberlake
- 09-11-2018
get this book now
amazing read, every entrepreneur needs this book in their library, especially start ups great great
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- Anonymous User
- 24-03-2021
Great Book
If you on the grind, and you starting off... This is your BOOK!!! Alot of inspiring examples of how you can do it without bucket loads of cash capital!
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- Simon
- 03-04-2017
loved it
great ideas and motivation for bootstrapers. some new ideas but some good old fashioned common sense.
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- Anonymous User
- 12-10-2022
You have the POWER
growing up on the lower end of middle class in a 3rd world country means I could relate to this in so many ways and enjoyed the stories of all the guys in this book. showing that anything is possible when applying the right mindset and disciplines.
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- Alan
- 16-10-2018
A creative look at making a business work
Feeling the burn will inspire creativity in almost every situation. Write your goals down! Live and breathe what you do!
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- Luis
- 27-11-2018
EYE OPENING!
This book was amazing and was a real eye opener.
10/10.
Highly recommend it
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- Kerry Haenga
- 20-10-2018
DJ is da man
Wow . I havent even finished this book and Im excited. This is not just a fun , motivating , educational book. This book is hand down a checklist of entrepreneurial genius. DJ Im feeling so good about being a broke entrepreneur because with your guidance I aint gonna be broke for long
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- Athol
- 15-02-2018
awesome, really loved it and learnt so much much.
thanks so much for this book, was really helpful and can't wait for rise and grind!
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- tui
- 25-08-2018
loved it!
really loved all the real life examples & real down to earth language. inspiring & makes you think "i could do that".
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- Anonymous User
- 28-01-2018
Must read for all starting out
This book will open your mind to what is possible, if you want to start a business but don’t have the money you need to read this book.
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