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Forget the Funnel

By: Georgiana Laudi, Claire Suellentrop
Narrated by: Georgiana Laudi, Claire Suellentrop, Adam Clark
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Publisher's Summary

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Georgiana Laudi, Claire Suellentrop (P)2023 Georgiana Laudi, Claire Suellentrop
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Very useful for structuring insights.

This is an excellent book for any company that can’t work out why growth has stalled. If you need to understand your customers, design surveys to get useful information, and create inbound marketing that will work, then this book is the place to start. Warning: this is not a book for lazy people who want the work done for them.

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