• What is Customer Journey

  • Feb 22 2025
  • Length: 32 mins
  • Podcast

What is Customer Journey

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  • Summary

  • what exactly is a customer journey? At its core, a customer journey is the path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal advocate for the brand.


    This journey consists of several stages, each offering businesses unique opportunities to engage, delight, and retain customers.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.