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SaaS Marketing Weekly

By: Ryan James Rocket SaaS
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  • Summary

  • Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.
    © 2024 Rocket SaaS Ltd
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Episodes
  • #01: Five B2B SaaS Marketing Campaigns You Must Try

    #01: Five B2B SaaS Marketing Campaigns You Must Try
    Jul 3 2024

    In this episode, Ryan James shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.

    Takeaways

    • Create a separate brand newsletter rather than an own-brand newsletter.
    • Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
    • Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
    • Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.
    • Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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    26 mins
Marketing Economics
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