Steve Rivkin
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Overall2 out of 5 stars 1
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 26-04-2002
- Language: English
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Non-member price: $23.99 or 1 Credit
Sale price: $23.99 or 1 Credit
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The Making of a Name
- By: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly....
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release date: 25-11-2009
- Language: English
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Non-member price: $27.99 or 1 Credit
Sale price: $27.99 or 1 Credit
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